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Innovation remains an ever-present facet within the crypto market, driving the industry bounds and leaps to ensure digital assets reach a higher audience. From state-of-art technological adoptions to providing new market player perspectives, each crypto industry’s aspects evolve to satisfy the increasing needs of cryptocurrency users.

That forces platforms to push beyond innovation boundaries to lead the industry. Binance, the leading blockchain and crypto technology infrastructure issuer, knows what it takes to lead the marketplace besides being the top player within the cryptocurrency atmosphere. The trading platform acknowledges the different responsibilities that the former has and finds new approaches to propel the digital asset industry forward.

Binance remains steady even as the market suffers a continued slump that has torn down networks and halted developments within the cryptocurrency industry. The previous month saw Binance connecting bright thinkers in web3 and introducing attractive products with more than 50 features and updates going live, all happening while the exchange kept user interest at the heart of each move.

New Product Innovations

Binance kick-started the Binance Blockchain Week Paris – a 3-day event showing what web3 boasts and increasing its ever-expanding product range. For instance, it introduced a more user-friendly way of generating passive income from crypto. Concurrently, Binance has pushed product innovation by introducing many new products and enhancing multiple features:

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The Gift Card Market

The Binance Gift Card Market introduces utility and increased fun with private activities and three new cryptocurrency gift cards: Mystery, Cashback, and Fixed denomination.

Fixed denomination cards ensure a more lucrative purchase experience, enabling users to buy cards loaded with supported digital coins without beforehand manual conversion. Meanwhile, Cashback and Mystery gift cards allow market players to access limited-time activities, offering a chance to win cryptocurrency prizes. The platform gave away around $33,000 in DEGO and MC rewards within the previous month.

Simple Earn

The exchange has revamped some renowned Binance Earn products, introducing the Simple Earn platform to combine Locked Staking, Locked Savings, and Flexible Savings into a 1-stop network. As its name indicates, Simple Earn streamlines the cryptocurrency subscription process while offering direct experience to crypto incentives.

Other new functionalities from the world’s leading exchange include the Binance ID, Web3 infrastructure enhancements, and BUSD launching on Polygon and Avalanche. Also, it plans to update the Binance App with more trading tools, Binance options, an enhanced discover feed and booking Crypto Air tickets.

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Editorial credit: K.unshu / shutterstock.com


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By James Carr (Australia)

James is a new research writer for Tokenhell. His articles include broker and exchange reviews, guides and news from all over the crypto-verse. Stay tuned for his recent articles.

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