Rolex May Step Into the World Of Metaverse Soon As Per A Trademark Filing
Rolex seems to be the new luxury brand moving toward the metaverse technology after many others. As per the data published on the behalf of Michael E. Kondoudis’ law office, the top Swiss watchmaker platform submitted a trademark application focused on crypto on the 31st of the previous month with the United States Patent and Trademark Office (USPTO).
Rolex Submits a Trademark Filing Signifying Its Move into the Metaverse
The respective application indicates the strategy to release non-fungible tokens (NFTs), media backed by NFTs, NFT marketplaces, auctions of virtual items, as well as the transaction and exchange of crypto and virtual currency. It is at present ambiguous whether the Rolex watches would support virtual reality and digital avatars and it is not known how the venue will participate in the metaverse space.
One of the possibilities is that the platform could launch a digital collection to take the watches into the virtual world just like Adidas did. Adidas recently teased the release of a non-fungible token collection to be featured on the metaverse website thereof. In 2022, specifically, the crypto and metaverse-related interest have been mounting to a great extent because of the expanding number of prominent platforms getting into this world.
Record levels have been touched by the trademark filings centered around crypto. In this respect, an increase of approximately 32% has been seen in such applications as compared with the previous year, as per Mike Kondoudis (the trademark attorney of the USPTO). Luxury platforms taking into account Gucci, Hermes, and Burberry are becoming members of the Web3 space simultaneous to many well-known watch-making firms.
Luxury Watchmakers Increasingly Look toward the Metaverse World
The initial watch NFT to be presented for sale was witnessed in March of the previous year. After that time, Hublot has kept on consistently enhancing its span with the launch of a campaign featuring the biggest venue present in the world of the metaverse. It additionally released a couple of non-fungible tokens with Takashi Murakami (an NFT artist from Japan).
Jacob & Co. and Franck Muller are among the rest of the watchmaking companies which are contemplating introducing NFT timepieces in 2022. Some other platforms such as Breitling and TAG Heuer have initiated looking into this world by permitting online purchases in return for crypto payments.
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