McDonald Hong Kong Launches Metaverse Game’ McNuggets Land’ on The Sandbox
An official report from McDonald’s revealed that the world’s largest fast food restaurant launched McNuggets Land, a metaverse game positioned on The Sandbox. The new game aims at improving McDonald users experience in the Web3 sector.
McDonald rolled out McNuggets Land to commemorate the 40th anniversary of its popular Chicken McNugget menu. The new game has incorporated anthropomorphized nugget features, playable quests, rewarding system, and other additional decorations. The game will reward the player’s digital and real-world assets to improve user experiences.
McDonald Releases Metaverse Game
In light of the report, the team behind the Metaverse game plans to go live on The Sandbox platform on August 28 . However, the game will only be accessed by Hong Kong users before the official launch.
The McDonald’s team announced that the early users of McNuggets Land will garner exclusive rewards, including coupons for free food only redeemable at McDonald’s Hong Kong. The Hong Kong game enthusiast will also be awarded nonfungible token (NFT) rewards.
Soon after the official launch of the metaverse game to global users, the McDonald’s team will reward the best players with SAND utility tokens.
In an interview with a local newsroom, the chief executive of McDonald Hong Kong, Randy Lai, expressed delight to work with The Sandbox. The CEO confirmed that the joint efforts with The Sandbox aimed at improving the Web3 experience for McDonald’s users.
Randy recalled that after McDonald set up shop in Hong Kong 48 years ago, the restaurant prioritized giving the customer a “happy moment.” Also, McDonald’s has leveraged its financial position to improve the user experience.
Benefits of McNugget Land
In a separate report, the chief operating officer of The Sandbox, Sebastien Borget, stated that the partnership with the largest fast-food joint marks a significant milestone in the mass adoption of the metaverse. Borget mentioned that McDonald’s main objective was to push for Web3 adoption. The executive noted that through the partnership, McDonald’s would have the opportunity to monetize its products on the Metaverse platform.
Remarkably the debut of the McNugget Lands illustrated Mcdonald’s exciting experience in exploring the Web3 sector. In 2021 McDonald’s France launched an NFT-oriented artwork representing the Big Mac Sandwich.
Subsequently, the fast-food giant’s American division released an NFT that teased one of the items on the menu, McRib, in November 2021. On its 31st anniversary, the McDonald’s Group launched 188 NFTs to increase its brand value.
Irrespective of this, The Sandbox team has also established strategic partnerships with influential crypto and tech industry figures. Apparently, The Sandbox has supported Adidas, Gucci, Warner Music Group, and other firms to gamify their products. The Sandbox feature has enabled firms to launch online loyalty programs and attain their end plans.
Editorial credit: ATIKAN PORNCHAIPRASIT / Shutterstock.com
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