The former president and chief operating officer (COO) of Coinbase, Asiff Hirji, joins the crypto exchange MoonPay. A report from MoonPay management on February 22 revealed that the new hire would ascend to the top executive position. The report revealed that Hirji would assume the office of MoonPay’s president and serve as the firm’s COO.
Coinbase Ex-Official Assumes New Role
After a long wait for MoonPay to find the right candidate for the presidency role, the company appointed a new president and COO, Assif Hirji on February 22 . Previously, Hirji worked for Coinbase as the company president and COO.During Hirji’s tenure at Coinbase he was tasked to oversee managerial duties and support the company’s expansion to new markets.
Also, Hirji supported the crypto exchange in launching its custodial platform. Today, Coinbase is listed under the NASDAQ ticker symbol COIN.
In 2019, Hirji stepped down from the San Francisco crypto exchange to pursue other opportunities. Later, he joined a blockchain-powered crypto firm, Figure, where Hirji assisted the company in improving its market performance. In 2022, Hirji resigned from Figure for undisclosed reasons.
Hirji Career Overview
According to a July 2022 report, MoonPay’s chief executive Ivan Soto-Wright revealed plans to engage Hirji as a strategic advisor. Hirji has vast experience in financial services, propelling companies to realize growth and enter new markets.
Engaging the strategic advisor was necessary since MoonPay restructing attempt resulted in ambigous roles. In July 2022, MoonPay appointed Jim Esposito as the COO and Akah Garg as the chief technology officer.
Unlike other crypto operators attempting to downsize their workforce Moonpay is chatting a unique staffing strategy. Besides Hirji MoonPay recruited a Blockchain.com ex-manager, Lindsey Haswell at the beginning of February as its head of the legal department.
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