By Shelly Melancon (Switzerland)
Since the introduction of digital currency to the mainstream, the token has increasingly become a mainstay in daily transactions and has enjoyed widespread acceptance and adoption.
On the other hand, non-fungible tokens (NFTs) are digital arts making waves due to their unique features, allowing creators to leverage the virtual space to list their collections on marketplaces.
Many giant business corporations like Amazon have since embraced the virtual revolution, with many making some of their products available in the digital ecosystem.
According to the CEO of e-commerce giant Amazon, the advent of crypto and NFT has revolutionized the digital space where users and product creators can conveniently interact seamlessly.
Amazon May Consider Crypto Payment
Amazon CEO Andy Jassy, in a recent discussion with CNBC on Thursday, talked about the possibility of Amazon accepting payment in crypto, saying that it is an attractive prospect considering its wide acceptance.
Jassy further added that the e-commerce behemoth is currently not close to integrating crypto payment in its retail business platform, but the door has been left open for that in the future. Meanwhile, Jassy succeeded the former Amazon CEO, Jeff Bezos, in July following the latter’s resignation.
Moreover, the CEO was asked whether he owns some stash of cryptocurrency which he replied in the negative and gave a hint about a possible purchase in the future.
Also read:Is Amazon About to Sell NFTs?
The CEO revealed that the e-commerce giant could consider taking the plunge on NFT, considering the massive acceptance among consumers in the market. He also added that NFTs would continue to surpass their current state.
In what is considered a preparation for the digital space, it is reported that Amazon has been hiring cryptocurrency experts for some of the company’s numerous divisions.
Last November, Amazon Web Service (AWS) is reported to have posted a vacancy for the role of a “digital asset specialist” who is capable of driving the adoption of its products across the global digital asset ecosystem.
Another job listing posted by Amazon is that of a digital currency and blockchain expert for its payment and customer support team in June. This role aims to develop and expand the company’s digital currency and blockchain drive and the product roadmap.
In all these, observers believe that the company is laying the foundation for its move into the crypto and NFT space, going by the push the virtual ecosystem has been experiencing from various business conglomerates and entities worldwide.
Cryptocurrency and NFTs are now the new directions in the digital space alongside the Metaverse and Web3. More importantly, institutional acceptance is indicated by continued investment and fund inflows into the space.
Many companies, like Tesla, Dolce & Gabbana, and others, have already created a virtual version of their products listed on several NFT marketplaces.
Amazon has yet to decide when to accept payment in cryptocurrency, but it is hoped that the time is not far off now.
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