Maison Hennessy Launching a Web3 Project to Boost Its Brand Value
The leading cognac manufacturer in the world, Maison Hennessy, sets to launch a new Web3 project H3NSY. Launching H3NSY motivates the firm to reorganize its website, social media platform, and brand mark.
The February 23 report revealed that Hennessy would rally with other Web 3 startups to navigate the crypto space and increase its brand value by launching a new project.
Hennessy Contribution in Web3
The struggle to maintain a top market position challenged Hennessy to invest in Web3 projects. In its recent move, Hennessy launched NFT-backed bottles H8, traded at $250000 through its Blockbar platform.
Before this, the manufacturing company partnered with a token-gated group, Friends with Benefit (FWB), to launch its Cafe 11 to improve community engagement. The Cafe 11 platform enables the non-fungible token holders (NFT) to participate in cultural events, including last year’s inaugural ceremony in Miami, Florida. The Cafe 11 community will benefit more from Hennessy’s upcoming programming workshops.
Additionally, the Cafe 11 platform positions Hennessy as a key player in the Web 3 space. After operating for over 250 years in the cognac sector, Hennessy has boldly explored the blockchain ecosystem by launching H3NSY.
The newly launched project allows the Hennessy community to build social networks and learn more about Web3.
Features of H3NSY
A statement dated February 23 from Hennessy chief executive officer Laurent Boillot revealed that integrating Web3 into the existing NFT project will improve business performance. Boillot argued that the H3NSY platform would task the Hennessy team to monitor the operation of its Web3 project.
He affirmed that the H3NSY platform would uphold community inclusivity in business. The report disclosed that the H3NSY platform would provide the Hennessy community with membership opportunities. Hennessy plans to leverage its expertise in Web3 to develop an innovation hub for developers, investors, and the community.
According to the report, Hennessy will prioritize developing Web3-related projects, including its Cafe 11, blockchain technologies, and H8 projects, to boost its market dominance. The manufacturing company plans to pursue an NFT partnership with key market players.
In addition, to attain the H3NSY intended purpose, the Hennessy team developed an online platform for its Web3 project. The company revealed plans to increase its online presence through the H3NSY platform.
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