By Alexander Grayson
Every single aspect of Orb Strategies’ web-site and communication exhibits an understated atmosphere of serenity. There is an obvious lack of a feeling of urgency about this company. This web-site clearly conveys the message of Orb Strategies, while presenting it in a calm and controlled manner. Overall, it seems like Orb Strategies takes the time to develop solutions to problems and consider long term effects when making decisions.
The low-key demeanor of Orb Strategies, however, can be reassuring to others. Orb Strategies attempts to sell themselves by letting the inherent value of their systematic approach to financial advisement speak for itself. How much Orb Strategies speaks to you will ultimately depend on your personal needs and expectations.
How Orb Strategies Functions
From everything I’ve read, Orb Strategies believes that successful advisory work requires a systematic and deliberate process. Orb Strategies looks at developing strategic solutions as a gradual process that is based on detailed planning and careful consideration. Orb Strategies doesn’t seem to think there are “quick fixes” or ways around hard work. Instead, Orb Strategies is focused on getting to know their clients’ situations thoroughly and creating long-lasting decision-making processes for them.
Additionally, Orb Strategies’ approach is most suitable for clients who are familiar with a structured, orderly and systematic approach to doing business. Clients who need or want rapid changes or experimentation, are likely to see Orb Strategies as too static or too cautious. It is also apparent, however, that their systematic way of working is a conscious choice and not just a limitation.
Services and the Client Experience
Orb Strategies has a highly streamlined service offering, and each of Orb Strategies’ services are presented in a simple, straightforward way. Orb Strategies doesn’t list numerous, overly complicated or convoluted services. Instead, Orb Strategies categorizes its services logically and in a coherent manner to let the reader understand clearly what the brand offers and how it plans to work with the client. By reducing confusion, especially when building a relationship with a new client, this level of clarity is beneficial.
As Orb Strategies is a consulting organization, the main focus of the relationship is the client. Therefore, technical tools and features aren’t emphasized in the client experience. Although a focus on the client can create a more personalized client experience, providing additional information regarding the costs and terms of engagement with new clients would help build confidence with them earlier in the client relationship.
Brand and Positioning
Orb Strategies gives great emphasis to consistency and teamwork. When communicating with clients, Orb Strategies focuses on the shared experience and collaborative nature of the relationship between the company and the client, rather than focusing on the personality of the advisor or telling an exciting story of dramatic growth. Orb Strategies spends less time advertising and instead, establishes credibility and a trusted presence with a steady and ongoing presence over a prolonged period of time.
Orb Strategies’ positioning philosophy fits organizations looking for a discreet and trusted advisory partner. Orb Strategies might not attract immediate attention, but it oozes reliability and stability.
Final Thoughts
Orb Strategies is an ideal fit for organizations that appreciate a structured and methodical approach to doing business. This brand is interested in doing business correctly and ethically.
For organizations that are searching for a reliable and systematic consultative organization within the busy advisory marketplace, Orb Strategies is a good, dependable option that promotes clarity, consistency and long term thinking.
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