Playboy has developed ERC-721 Rabbitars NFTs on Ethereum. “Lagomorphic-themed civilization of distinct and non-fungible bunnies,” says the project’s website. Their 11,953 designs are based on Playboy iconography and history. It was reported by crypto blogger Colin Wu in China. He shared a website screenshot with some Playboy Rabbitars. “A Mint value of 0.1953 ETH has been set for Playboy’s Rabbitars NFT.” — Wu Blockchain, 22 Oct 2021
The sale starts in two days for 0.1953 ETH ($803). The website indicates that to own an NFT, one must first create a Metamask account. Nevertheless, NFTs will be sold in both fiat and crypto. Those paying in ETH should do so two days before the sale. The ETH pre-sale starts on Oct. 24. On Oct. 26, the general sale for USD begins, and on Oct. 27, customers can acquire Rabbitars for ETH.
Additional Information on ‘Rabbitars’
This interface was developed by Playboy’s Web3 Application developer in collaboration with WENEW and Possible Studios. According to the website, “Rabbitar’ is an unusual breed of rabbit recognized for its incredible speed, cultural sensitivity, razor-sharp wit, unrivaled intellect, outstanding fashion sense… and sexual prowess. In addition to hair and facial features, Rabbitars can have other attributes like ears and hats, as well as occupation-related traits. The Rabbitars are the first authentic blockchain-based Playboy subscription.”
Today’s NFTs can do the same and far more than Playboy Membership keys did for millions of subscribers:
“The Playboy Rabbit Face logo has an almost 70-year background in innovative modern art, art production, and graphic design. For the Rabbitar world, we wanted to honor our artistic heritage while also embracing the spirit of invention that established it to create something special and unique for the NFT community. Rarest Playboy’s culture and symbols are weaved throughout the series so that every enthusiast can have a part of the Playboy trademark in their MetaMask wallet.”
‘Liquid Summer’ By Playboy
VP Art Curation & Editorial, Liz Suman sees the blockchain as a new technological layer by Playboy to enhance consumer interaction with the Playboy lifestyle and generate new membership options. A series of digital artworks made in partnership with the artist Slimesunday, Playboy’s first NFT drop, Liquid Summer, was released in the spring of 2021.
Playboy created ‘The Rabbit Hole’ Discord server in September to deepen connection and dialogue with the NFT network. Playboy’s VP of Blockchain Development, Jamal Dauda, hosts a weekly series of discussions with prominent NFT experts. Playboy Rabbitars will be sold for 0.1953 Ethereum on the official Playboy Rabbitar website in three sales: A pre-sale for whitelisted Eth-paying collectors will take place October 24th-26th. It will be held on October 27th for ETH-paying collectors.
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