Swace is a community-driven initiative, envisioned as a solution to the unsatisfactory experiences users and brands have with social networks, each from their own perspective. It is an independent platform featuring preset gaming frames brands can use to engage with users, who in turn get rewards for participating and winning games. The app’s economy is based on decentralized blockchain technology and revolves around a token called the Swace Coin.
Swace develops a variety of frames in which social games can be created, making use of several different technologies and exploring user motivations which tie into our core values. The frames are flexible and enable anyone to create a game within them in a simple and straightforward way. The array of frames offered will be constantly updated with new options offered regularly. This is the central interaction of the app, powering user content generation, brand engagement, and the token economy. Swace believes that by triggering the competition instinct, combined with habit building and the natural motivation of rewards, the lives of users can be enriched and made more exciting, which in turn will lead to greater loyalty to the brands standing behind the games. Some examples of possible engagement scenarios: location, voting, AR, emotions, product testing.
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