Virat Kohli, the well-known cricketer in the Indian team, has become a participant in the Metaverse sector. The prominent cricket player, just like hitting 2 continuous sixes to Pakistani bowler Haris Rauf in the second-last over while chasing the target at the MCG, has gotten into the world of the Metaverse. He has done this by collaborating with FanCraze for digital collectibles.
Virat Kohli Gets into the Metaverse Bandwagon by Partnering up with FanCraze
Because of the respective partnership, the fans of the prestigious Indian cricketer will be capable of purchasing several collectibles. Apart from that, they can additionally obtain an exclusive poster or bat’s (licensed and signed directly by Virat Kohli) digital version. Along with this, the fans can also utilize the respective collectibles in diverse games.
While there is no legacy possessed by real-world player cards in cricket in the sports in America, the digital collectibles of FanCraze have rapidly obtained a lot of fame among their collectors and some of them are trading at more than USD 10,000. Kohli is now one of several other cricket players of India who have already members of space of collectibles after having collaborated with FanCraze
They include Shreyas Iyer, Yuzendra Chahal, Ravichandran Ashwin, Shikhar Dhawan, Ravindra Jadeja, Suryakumar Yadav, Hardik Pandya, and Rohit Sharma. On the marketplace of FanCare, there are many moments of Kohli even before this event because of the unique collaboration with the ICC. A huge extra cover drive from the fifty thereof against Pakistan in the World Cup of 2019 is considered to be available at the minimum price of USD 270 (nearly 22,300 INR).
FanCraze Aims at Directly Linking Fans and Players by Eliminating Rights Holders or Boards
Anshum Bhambri, the CEO of FanCraze, stated that collaborating with Kohli had been a huge move while endeavoring to establish a straight connection between the cricketers and their fans. The executive added that they consider marquee athletes to be the artists engaged in creating art while they perform on the field. As per Bhambri, they are thrilled to have Virat Kohli’s partnership as he is among the top stars ever produced by cricket.
The CEO moved on to say that the focus of the venue is to let the fans spend funds to get to the cricketers instead of right holders and boards. In his words, the fans may be permitted to have a call with the player (whose collectibles are purchased by them) on Zoom, have a nets session, take their interview, or even obtain the merchandise signed by them.
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