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The digital asset sector is a space where change is inevitable. With new technology, the sector faces frequent changes at regular points. Digital rewards are well-known in the industry, but there is a need for a structural change based on the area’s complex system. Most enthusiasts find it difficult to follow digital reward trends because of the various platforms that hold the rewards.

Because of this difficulty, people tend to forgo the possibility of getting digital rewards and focus on the sector’s trading aspect. Fortunately, that platform separation might see a change with Bakkt’s recent announcement in combining all the rewards to a single place. The combination would ensure accessibility and organization for community members.

Bakkt’s background and goals for the crypto space

The crypto-related firm gained immense popularity two years ago, even though it existed sometime before that. The firm’s team prioritized frequent advertising, which helped the institutional trading platform to attract investors quickly. Even after the planned launch date, the company took more time than anticipated to go public officially.

Not surprisingly, the delayed-release caused come controversies, which resulted in a sudden Bitcoin price fall. The trading platform offers Bitcoin and Ethereum futures for mainly institutional, but sometimes divert into revolutionizing tech in the sector by initiating some improvements. Experts explained that the firm’s launching contributed to Bitcoin’s fall from $9,000 to $8,100, which surprised most traders who anticipated a price increase with its launch.

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Bakkt had announced around its launch that it would help optimize digital assets’ payment by helping crypto holders to buy products with their holdings. During this time, experts had not actualized fiat-crypto cards, which present traders now use to purchase items online or through POS.

However, the cards have some limitations, sometimes through functions or locations. Some of those cards work only within regions, leaving room for improvement. Since the firm’s proposal a year ago, the space improved impressively. Even with its great ideas, people did not pay much attention to the growing firm, which remained active today.

Bakkt announces digital rewards combination to a platform

People who previously found reward tracking hard would enjoy this new feature the firm plans to bring to the sector. The company remains optimistic and sure that it would change the past trend. Many companies often issue reward points after a customer’s purchase or during particular periods. Most times, customers find it hard to remember these rewards because companies issued them from different venues.

Now, the trading platform would ease people’s access to their rewards. Some individuals don’t bother keeping track, thereby leading to reward’s expiry, depriving the customer of an additional benefit he or she should have enjoyed.

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When this plan goes into motion, the crypto firm will organize all of the individual’s reward points, allowing them to access, track and use it anytime they want before it expires. The firm’s Chief Executive, Gavin Michael, added that most people don’t understand that the reward points round up to a considerable amount of money. Still, with Bakkt’s new creation, they would integrate different companies’ reward points.


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By Adebayo Owotunse (Nigeria)

Adebayo Owotunse is a versatile writer who has written hundreds of crypto articles for dozens of agencies across the years. He is now also the newest addition to the Tokenhell writers team.

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