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Canadian Taco Franchise Taps NFTs For Client Loyalty Program

Taco franchise, a Canadian platform that operates on 19 different locations within the country and intends to spread its span into the USA, is contemplating leveraging its expanding consumer base. Tenacious Tacos – a non-fungible token (NFT) collection by Taco – permits its holders to acquire both real and Web3-based advantages. Additionally, the people who desire can stake NFTs to gain extra digital rewards.

Taco Franchise to Use NFTs for Its Customer Loyalty Project

As per the formal statement, the consumers can redeem the staked Tenacious Tacos for rewards like the opportunity to win free food for a lifetime or per-month expenditures in WETH/ETH. Formerly, the restaurant group Landry, which takes into account Rainforest Café and Buba Gump Shrimp Factory, launched a Bitcoin loyalty project. Nonetheless, in that example users were capable of gaining Bitcoin-based rewards, like $25 worth in BTC for each $250 consumed at any of the restaurants under the brand’s umbrella.

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The method of StrEAT simultaneously incorporates value to the conventional loyalty projects as well as the use cases for non-fungible tokens. a Canada-based franchise of NFTs is incorporating additional value to the increasing NFT utilities. The restaurant franchise is integrating additional use cases for NFTs. The strategy of StrEATS is to use non-fungible tokens in the exclusive loyalty program.

StrEATS Skyrockets Despite COVID-19

Joeys Group of Restaurants’ CEO and Tenacious Tacos’ founder, Joe Klassen, disclosed the significance of the community. In his words, the respective project’s target is to get nearer to the community along with a simultaneous provision of an opportunity to participate in their rising success. The real-life NFT-based advantages of the loyalty program take into account a 20% discount at the entirety of the StrEATS locations, voting rights over the exclusive menu facilities, and VIP access to the events.

In June 2022, the prominent taco and burrito chain crypto payments are also offered by Chipotle at approximately 3,000 locations throughout the United States. In the previous month, a giveaway in crypto was also declared by the chain for the consumers via a digital game.

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Notwithstanding the COVID-19 pandemic in the previous years, a remarkable performance has been shown by StrEATS and it has maintained its prestigious position to date through proper management. An enormous revenue of $6M as well as a brand expansion of up to 75% has been witnessed by it in 2021.


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Mubashar Nawaz (United Arab Emirates)

Mubashar Nawaz is an experienced crypto writer working for Tokenhell. Having passion for writing, he covers news articles from blockchain to cryptocurrency.

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