Coca-Cola Releases NFT Collectibles To Celebrate Partner, Special Olympics
According to reports, the NFTs collectibles to be released by Coca Cola will epitomize the multi-perceptive journey of the company and will also be accessible for a 4-day auction, beginning from the end of July on Ethereum-based NFT marketplace OpenSea.
Coca-Cola is showcasing support for its age-long global ally, Special Olympics International, on the event of Global Partnership. The global soft drink brand plans to do this by selling unique and limited editions of NFT collectibles against the backdrop of shared occasions of partnership. In view of this, the organization has collaborated with the main maker of custom 3D content for avatar and emoji frameworks, Tafi, and Virtue, the brain behind the idea.
The collectibles will be created as a ‘loot box’ similar to the common video game functionality of mystery boxes harbouring different contents. However, in this instance, the mystery boxes will contain multi-perceptive NFTs.
Selman Careaga, leader of Global Coca-Cola brand, while commenting on the project, said
Coca-Cola is one of the most collectible brands in the globe, and it has imparted its powerful legacy to consumers through relatable experiences of euphoria for quite a long time. We are eager to share our first NFTs with the metaverse, where new bonds are being formed in new manners in the new world, and to help our longstanding companion and partner, Special Olympics International.
What’s in Store for NFT Collectors?
The collection will first contain four collectibles to be sold off as a piece. It includes a NFT Friendship Box as a reminder of Coca Cola’s collectible vending machines since 1956. Likewise, among the things included, there is a special and rare Coca-Cola Bubble Jacket Wearable, motivated by Coke’s retro delivery costumes. Interestingly, the red colour of the Coke can and the brown hue of the actual content will be featured on the bubble jacket.
The boxes will also comprise a sound visualizer, which features the feeling of drinking Coca Cola in line with the familiar audible sound, as well as the undeniable bubble of the drink. Last thing in the box is a Friendship Card, a contemporary variety of the renowned Coca-Cola trading cards that date back to the ’40s, and also bear the “Symbol of Friendship” name.
Every NFT was made to commemorate moments that are central to the firm, recreated for the metaworld in new and exhilarating forms.
NFT Sale Launch to Take Place on DecentraLand
Collectors will be allowed to use the NFTs on Decentraland metaverse, another NFT marketplace. Also, users can also adorn their Avatars with the Wearable Jacket and other amazing components.
While declaring the Launch, DecentraLand noted- “Observe International Friendship Day at a special ‘can-top’ party, brought to you by Coca-Cola! Search for the monster Coke can, uniquely built for Decentraland, and join undisclosed music guests giving the party vibes. Users will likewise get the opportunity to be rewarded with ‘Mythic’ Coca-Cola wearable shirts.”
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