Advertisements have been seen as the greatest tool to draw the attention of everyone to a new or existing project or program. Advertisements have worked a great deal in the crypto market, ranging from different adverts on several social media and platforms to adverts on the streets.
Bitcoin exchanges across London have now taken their advertisement to another level, pasting several posters highlighting how Bitcoin and other digital assets could be beneficial to them. If you’re taking a stroll across the metro line in London, you will be amazed at the number of posters that are now adorning the space, calling for people to invest in digital assets.
Crypto ads price lower because of the pandemic
The report claimed that two digital assets exchange company has officially been allowed to begin advertisement with Transport for London (TfL), a development that will begin on Monday. The first crypto exchange, Coinfloor, a famous London based exchange, will be allowed to have its posters and billboards across London’s main tube stations.
The second crypto exchange is the famous Digital Currency Group owner Luno exchange, and it will have its ads posted in selected undergrounds coupled with various posters that would be pasted on 650 greater London buses and the roadside. With digital assets seeing massive upward movements in the crypto market, several ad agencies have significantly reduced the cost of carrying out adverts across the United Kingdom.
According to Obi Nwosu, the founder and CEO of crypto exchange, Coinfloor, the prices that agencies are slamming on ad space is pretty competitive. Nwosu further went on to note that it is good for business because the trains across London would be moving because of the festivity period. Furthermore, he said that it is likely that footfalls will remain high around stations because the lockdown is gradually coming to an end and the Christmas period is now upon us.
Luno is planning a global awareness program
Another thing that has made the mainstream media agree to allow exchanges run ads is because crypto is gradually warming its way to the hearts of people. They are now seeing it as a safe and legitimate investment. Backing up Nwosu’s point, the chief revenue officer of Luno, James Lanigan has pointed to the coronavirus pandemic and the winter holidays as major factors that have aided the increase in the number of crypto ads across London.
“Normally, the price of advertising would be very high at this time of the year, but with the coronavirus and the holidays, crypto companies are getting the bargain of their lives,” he said. According to records, this recent push by Luno is a small part of of a global awareness program that will see the crypto exchange advertise on national television and radio across South Africa, advertise across various transport network in Nigeria.
Also, the firm would advertise using newspaper and radio stations in Malaysia and Australia. Lanigan said he was surprised to learn that Coinfloor wants to launch the same initiative as Luno and it is coming at the same time. “It is a very fantastic thing to see so many digital assets companies advertise at the same time. This shows that even ad agencies know that people want to see crypto adverts.
At Tokenhell, we help over 5,000 crypto companies amplify their content reach—and you can join them! For inquiries, reach out to us at info@tokenhell.com. Please remember, cryptocurrencies are highly volatile assets. Always conduct thorough research before making any investment decisions. Some content on this website, including posts under Crypto Cable, Sponsored Articles, and Press Releases, is provided by guest contributors or paid sponsors. The views expressed in these posts do not necessarily represent the opinions of Tokenhell. We are not responsible for the accuracy, quality, or reliability of any third-party content, advertisements, products, or banners featured on this site. For more details, please review our full terms and conditions / disclaimer.