By Shelly Melancon (Switzerland)
Dolce & Gabbana will be collaborating with UNXD for its NFT’s launch. The Italian brand would utilize the marketplace to showcase its new collection. The new collection, which it named ‘Genesis collection’ or ‘Collezione genesis’ is the fashion brand’s debut into the non-fungible-token industry. Dolce & Gabbana also revealed that it would showcase the new pieces on various fashion shows across Venice. The fashion shows would take place in Alta Sartoria and Alta Moda by next month.
The renowned fashion brand explained that the new fashion products are centered around Venician traditions. The luxury brand is one of the most sought-after brands in the fashion world. Domenico Dolce and Stefano Gabbana created the business in 1985 and, it has remained relevant in the industry with various new collections.
Polygon Utilizes Carbon-negative Technology to Mint NFT
The firm explained that the new collection was inspired by ‘dream from a dress,’ which is one of the business’ founders’ concepts. Dolce & Gabbana’s new partnership with UNXD would ensure the smooth launching of its NFT. UNXD utilizes Polygon’s full-stack scaling, which would assure environmental-friendly minting of non-fungible-tokens. Polygon spoke on the new collaboration by revealing that the launch is essential to UNXD and the NFT industry.
The tech firm explained that the successful launching of the Genesis collection would change the outlook of the fashion business. It opined that the collection would bridge the gap between the digital and physical world. D&G is not the only fashion brand that has shown interest in NFTs, as Gucci had its first non-fungible-token, which was sold in an auction house called Christie’s. Christie’s has hosted numerous sales of NFTs, making it one of the most popular sales mediums for digital art. Gucci sold its first NFT called ‘Gucci Aria’ for around $25,000, and this has pushed other fashion brands into digital collectibles.
The Fashion Industry Joins NFT Trend
Recent information shows that the fashion sector is rapidly adapting to the new rave over virtual fashion. Many other fashion-based businesses would likely join the new trends by turning different pieces into virtual collectibles. Dolce & Gabbana’s influence would help the fashion business become interested in technology, especially as digital artworks and collectibles attract massive attention. Polygon’s technology also makes it easier to mint NFTs without spending much money. The tech company’s use of carbon negative would also assure more adoption as people ask for environmentally friendly means to mint digital assets.
By August, Dolce & Gabbana’s fashion shows would attract exceptional attention as interested parties get to see the NFT pieces before they are sold. If the fashion industry accepts the ongoing trend, more related businesses will continue launching more fashion pieces, which would be sold as NFTs. This would raise a notable amount of funds for the brands while promoting the adoption of non-fungible-tokens in other sectors. Gucci’s latest NFT attracted notable attention from both the fashion and technological sectors. The brand revealed that it sent proceeds of Gucci Aria to UNICEF.
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