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Electronic Arts Founder is Now Developing NFT Games

Several video game industry legends like Peter Molyneux and Will Wright have recently entered the crypto space to develop NFT-based games. Today, Trip Hawkins, the founder of the famous video game company Electronic Arts, has followed suit.

Hawkins announced that he has partnered with Manel Sort, the former vice president at King (the developer of Candy Crush Saga), to co-found Games for a Living, a Web3 startup that seeks to develop NFT-powered games. Previously, the pair worked together at Digital Chocolate, Hawkins’ collapsed mobile gaming firm.

In a press announcement, Hawkins said he is confident that blockchain will enable them to create a new gaming model that helps to enhance game performance.

Games for a Living Launches Its First Game


Games for a Living has already released its first game, Elemental Raiders, but it does not feature any tokenized element. However, the developer previously rolled out promotional NFTs connected to the game and plans to launch a Battle Pass NFT mid-March. Additionally, Hawkins announced an upcoming game dubbed Diamond Dreams.

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Besides the games, Games for a Living is looking to launch its GFAL token, which will be minted on Binance Chain, along with some in-game NFTs. But most NFTs will be minted on Ethereum.

Furthermore, the developer’s whitepaper highlights that the firm will build a private blockchain for its own games and establish a foundation to manage it. In addition, Games for a Living will set the rules for other Web3 builders who wish to create NFT-powered games on the blockchain.

However, many crypto players have constantly opposed the idea of private blockchains as they contradict the Web3 principle, which advocates for all blockchains to be open and permissionless so that anyone can build on them.

Hawkins Career Journey

Hawkins founded Electronic Arts in 1982. The company is among the world’s biggest video game publishers. Some of the famous Electronic Arts franchises include Madden NFL sports brands and FIFA.

Hawkins stepped down from his leadership post in 1991 to start 3DO, a company that launched its own video game console; however, it was not a commercial success. He later served as the Digital Chocolate CEO until 2013. Since then, he has been involved in advising gaming startups.

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Andrew Richard

Andrew is a news writer for Tokenhell, he enjoys tuning in to the daily crypto markets and writing about the latest updates and happenings.

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