The European Consumer Organization (BEUC) has targeted major social media platforms for purportedly permitting misleading cryptocurrency advertisements. Currently, social media platforms are being utilized by scammers to promote cryptocurrency rackets.
EU Regulation Condemns Deceptive Promotion of Crypto Scams
A stark warning has been provided by BEUC, and some of its affiliate organizations are concerned about using different social media platforms to mislead people about cryptocurrency.
Starting with the Dogecoin meme, the regulator’s 20-page firmly condemns digital assets as significantly risky and susceptible to scams. It highlights how clients are affected by digital assets and provide quantitative information concerning their utilization across various nations and crypto influencers’ activities.
EU Regulator Consider Influencers and Social Media Scammers Toxic Cocktail
The report focuses on YouTube, Twitter, and Instagram, and this group uses the term ‘toxic cocktail’ to refer to the blend of influencers, social media networks, and cryptocurrency. It considers these networks relying on uncertain policies, a situation that enables scammers to target unsuspecting young audiences. Further, it stresses the influencers’ role in making false promises.
Forty-five autonomous consumer organizations comprise the European Consumer Organization (BEUC) and span 31 nations. Its website reveals that it seeks to represent the institutions in the EU and safeguard consumers’ interests. Some of its crucial points of interest include financial services, global affairs, and sustainability.
Promoting Crypto Through Flowery Adverts Resulting in Unfair Commercial Activities
A press release by BEUC’s Director General, Monique Goyens, showed that promoting crypto entails unfair commercial activities and scams. She told Reuters that the new Markets in Crypto Assets regulation would regulate crypto. However, the law does not apply to social media organizations that benefit from crypto advertising and clients’ expense.
BEUC believes that the EU’s consumer regulations have been violated, thus the need for CPC-Network, to intervene and implement firm advertising regulations. On Wednesday, at Brussels Blockchain Week, excitement concerning the European Union’s revolutionary crypto directive Markets in Crypto Assets (MiCA) was restrained. In this case, speakers concluded that deciding whether to offer the local industry the major boost needed would not take place soon.
MiCA Enforcement Introducing Sweeping Crypto Regulations
The European Parliament passed MiCA in April, introducing sweeping regulations that will merge the stablecoins and cryptocurrencies approach in all 27 European Union nations. However, Patrick Hansen, Circle’s director for EU strategy, claimed that European authorities have implemented interventions to counter crypto scams despite the contemptuous report.
Ironically, in 2022, they used social media to promote educational campaigns to improve asset class awareness among investors. The EU has played a crucial role in crypto regulation. Earlier this year, it approved the MiCA law that seeks to eliminate the ‘wild west’ mindset concerning digital assets space.
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