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Google Announces Plans to Let Games Listed on Play Store Offer NFTs

In March, Google announced that it would adjust its Play Store policies before the end of the year to provide developers with clear guidelines regarding how to add non-fungible tokens (NFTs) to their games. On Wednesday, the tech giant published the new rules to regulate Web3 games. They are set to take effect later this year.

In a blog post, Google said the policies will require developers to show transparency by disclosing whether their games are blockchain-based on the content page. So if in-game products feature NFTs, then the developer behind the app must inform users about it.

Notably, Google said it would let users unlock in-game content using their NFTs without considering where they were bought. It is important to mention that the tech firm’s main rival, Apple, doesn’t allow this.

Google to Allow More Crypto Integrations


One of the new rules states that along with NFTs, the developers will be allowed to make other crypto integrations as long as they do not go against Google’s Gambling, Contests, and Games policy. The company also prohibits the promotion of NFT or crypto trading activities.

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Another rule says NFTs purchased by users must only be used within the games to improve user experience, and that should not be staked in exchange for winning rewards with monetary value.

Additionally, Google will continue prohibiting apps from mining cryptocurrencies on users’ gadgets. However, it will allow applications that give users the ability to control crypto-mining operations on other devices remotely.

Meanwhile, Google says it’s working with Mythical Games, the Web3 developer behind the popular game NFL Rivals, to test the new rules before they are fully enforced.

Will Google Impose Fees on NFT Transactions Like Apple?

While Google did not state whether it will take a cut from NFT purchases, its competitor Apple, which now allows the use of NFTs in blockchain-based games listed on the App Store, imposes a 30% fee on every transaction.

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Stepn, for example, a move-to-earn game that offers non-fungible tokens on its iOS application, has been forced to charge higher prices than those applied on NFT marketplaces in order to cover Apple’s 30% cut.

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Andrew Richard

Andrew is a news writer for Tokenhell, he enjoys tuning in to the daily crypto markets and writing about the latest updates and happenings.

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