By Shelly Melancon (Switzerland)
Renowned fashion brand Gucci has started making inroads into the Metaverse by adopting digital trends like the NFT. Gucci has now decided to venture into the world of Metaverse after completing its move into NFT last year. The move to the Metaverse saw Gucci buy digital assets on the Sandbox platform to prepare the ground for more immersive and exciting participation for the brand and its customers in the Metaverse.
The brand has sought to boost its Gen-Z-focused venture to align with the vast majority of its customers, who are primarily millennials. Leading fashion magazine Vogue, Gucci has taken the plunge by buying real estate in the Sandbox for a yet-to-be-confirmed amount. The fashion brand intends to use its platform, Gucci Vault, to collaborate with Sandbox to create a lively fashion experience for customers.
Gucci, however, did not disclose more details about its proposed project. But Vogue references Sandbox and Gucci’s plan to develop a couple of items in the Metaverse to let users buy, pen, and use some of these products in their experience using Sandbox.
Additionally, the Metaverse space inspires Gucci’s drive for aesthetics. It will provide fond memories for users of their childhood while also promoting discussions on what the future of fashion holds in the Metaverse.
Gucci’s Dream And The Gucci Vault Plan
After Gucci entered the NFT last year, it has planned to take a step forward by making more decisive plans on operating in the Metaverse. In so doing, the brand created the Gucci Vault to achieve its ambition in the Metaverse project.
The Gucci Vault is the point of control for all its activities in the Metaverse and the NFT. It is the brain behind Gucci’s business strategy, where the brand plans to sell some of its vintage products and pieces from its best designers in the Metaverse.
As evidenced by several top-notch designs, Gucci has churned out and marketed to its customers. In its bid to embrace the business evolution presented by the NFT, the fashion brand has signed an agreement with SuperPlastics, an animated celebrity company, to create 500 pieces of NFT collections known as “Supergucci.”
What The Project Means To Gucci
The deal to partner with the animated celebrity company will see Gucci achieve its ambition to play a role in the fashion space of the Metaverse. For its part, Gucci is to create three-part NFT pieces featuring ceramic sculptures valued at 1.5 ETH (Ethereum). The deal stipulates that both SuperPlastic and Gucci keep 20 NFTs from the collection for individual use.
The emergence of Metaverse has seen a steady rise in the number of brands and enterprises interested in participating in their capacity. Entertainment brand Disney World has recently announced its involvement in the Metaverse, as have luxury carmakers Ferrari and Lamborghini, also revealing the NFT and Metaverse plans.
Industry insiders predict that more brands will join the Metaverse bandwagon should the success of existing brands begin to manifest.
At Tokenhell, we help over 5,000 crypto companies amplify their content reach—and you can join them! For inquiries, reach out to us at info@tokenhell.com. Please remember, cryptocurrencies are highly volatile assets. Always conduct thorough research before making any investment decisions. Some content on this website, including posts under Crypto Cable, Sponsored Articles, and Press Releases, is provided by guest contributors or paid sponsors. The views expressed in these posts do not necessarily represent the opinions of Tokenhell. We are not responsible for the accuracy, quality, or reliability of any third-party content, advertisements, products, or banners featured on this site. For more details, please review our full terms and conditions / disclaimer.