IBEX Mercado Announces New Partnership Regarding Lightning Payment Adoption
“Bitcoin 2023”, arguably the world’s largest conference in Miami, USA, has come and gone without making the headlines. However, this recent gathering has birthed a strategic partnership that both parties believe would positively impact the world’s 15 largest economies in the next few years.
Collaboration With Mexican Conglomerate
In a grand finale to the Bitcoin 2023 Industry Day held in Miami, USA, José Lemus, the CEO of Ibex Mercado, announced a historic partnership. He disclosed that Ibex Mercado has teamed up with Grupo Salinas, the Mexican corporate behemoth.
The collaboration aims to revolutionize the financial lives of many Mexicans by enabling them to settle their internet bills seamlessly through the innovative Bitcoin Lightning Network, courtesy of the telecoms company Total Play. More importantly, the Salinas Group boasts an extensive portfolio of diverse enterprises throughout the Mexican territory.
Headed by the billionaire founder Ricardo Salinas Pliego, this conglomerate is one of the leading forces in the country’s business landscape. Renowned for his staggering wealth and unwavering belief in Bitcoin’s potential, Salinas Pliego is Mexico’s third-richest individual and a prominent Bitcoin maximalist.
Beyond its impressive ability to facilitate Bitcoin adoption for millions of Mexican users, integrating the Lightning payments ushers in a transformative perspective. While responding to questions during a recent interview, Lemus revealed that Total Play had become a major retailer within the large Salinas conglomerate.
Boosting Fan Engagement With Bitcoin
The latest partnership marks the initial move towards the widespread implementation of Lightning functionality within Salinas’ vast business empire. Moreover, the collaborative effort sets in motion a transformative policy.
This policy will lead to the development of a Lightning payment app designed specifically for employees, including payments to soccer team players. Inspired by the successful model established by Perth Heat, this innovative venture further aims to revolutionize fan engagement by introducing novel and captivating avenues of interaction.
In 2021, the Australian baseball team, Perth Heat, announced its adoption of an innovative Bitcoin standard. The new system allows players to receive their salaries in Bitcoin, accompanied by an ingenious initiative called “Sats4Stats.”
Under this captivating system, players were rewarded with Bitcoin for achieving remarkable milestones, such as hitting awe-inspiring home runs. Furthermore, the team harnessed the power of the Lightning Network to enhance fan engagement activities.
A striking example of this was witnessed during baseball games, where an electrifying moment unfolded each time a player stole a base from the opposition. A QR code flashes across the screen, and early scanners of the code among the fans are rewarded with satoshis, further fueling excitement for the sport.
Lemus explained that this dynamic use case of Bitcoin through the Lightning Network has created a truly captivating experience for fans and players. Similarly, Grupo Salinas plans to replicate the same system with its football teams, Club Puebla and Mazatlán.
Just like fans of Perth Heat, supporters of both football clubs could also earn rewards in Bitcoin by scanning the QR code on the stadium scoreboard after a player scores a goal. Meanwhile, IBEX’s ultimate vision is to achieve financial inclusion in Latin America through the Lightning Network.
According to Lemus, more Bitcoin adoption would positively influence the lives of the unbanked population in the region.
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