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Keywords Studios Acquires $97M Gaming Venture From Improbable

Metaverse technology firm Improbable annual statement on Monday, December 18, confirmed selling The Multiplayer Group (MPG) to Keywords Studios. The gaming venture is changing ownership in a $97.1 million deal as Improbable refines its 2024 venture strategy.

Improbable chief executive Herman Narula profiled Keywords as a like-minded business partner and expressed delight in MPG embarking on the new chapter. He added that Keywords had proved a key player given its existing engagement with leading gaming industry names, including Zenimax, 2K, Epic Games, Activision Blizzard, and Bethesda.  

Narula iterated that the Improbable vision nurtures and fosters ventures within sports, fashion, and Web3 segments. The vision aligns with its guiding philosophy, thus facilitating its capability to accomplish lasting value.

Improbable Refines Venture Strategy in 2024

Natural clarified that selling MPG illustrates an Improbable venture strategy for the coming year, considering that it had in 2019 acquired the gaming venture in a £30 million deal.  


Improbable disclosed its 2024 predictions by declaring Web3 and Metaverse are yet to become outdated. The company’s chief indicated that Metaverse is destined for accelerated growth next year. He predicted that metaverse growth would derive inspiration from the gaming convergence with Web3, virtual reality, and extended reality technologies. 

Narula indicated that Metaverse will regain the spark that grew cold this year to redefine the future of virtual events. He added that he anticipates more businesses executed in 2024, leaning toward decentralized metaverse platforms. 

Narula affirmed that brands are leaping to graduate from experimenting on platforms. As they prioritize realizing sovereignty and optimum business models. Its accomplishment would attract more experiences within the decentralized environments. 

The Softbank-supported metaverse developer predicts 2024 will feature increased consolidation and streamlining within the crypto, Web3, and gaming segments. Its realization would yield a stronger, more resilient, and more cohesive startup ecosystem. 

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Narula reflected on the 2023 events when Improbable partnered with Major League Baseball to create the virtual baseball stadium, allowing fans to join the games in digital reality. 

Improbable forecasts the emergence of physical-digital crossover experiences within the gaming world. Also, generative artificial intelligence (AI) within business applications and creating content. 

Improbable co-founder Peter Lipka, who also heads operations, admitted that AI is revolutionizing business operations. He predicts that AI-generated 3D interactive objects will likely surface in 2024. 

GamFi Executives Anticipate Massive Usage in Web3 and Blockchain Games

Improbable prediction for bullish Web3 and gaming in 2024 aligns with the pronouncement of GameFi executives. Gaming Studio founders Yat Siu and Johnson Yeh predicted more people to onboard the Web3 space and blockchain games.

The Animoca Brands co-founder, Yat Siu, considers that the hype prevailing in the digital currencies market coincides with the anticipated release of several blockchain games. Together, the two factors will onboard millions of gamers to Web3 next year. A review of DappRadar data shows that over 1 million unique active wallets were playing Web3 games daily. The co-founder of the venture and gaming firm is confident that the numbers will surge to 100 million in 2024. 

Siu predicted the looming commercial unveiling of multiple gaming titles in alpha and beta phases in 2022-23. The most activity would arise within the casual Web3 gaming segment that features mobile games. He considered that tens of millions would onboard Web3 through such less-intensive games. 

Siu speculates that Asia will likely play a major role owing to the huge audience accepting GameFi technology and the non-fungible tokens (NFTs), unlike the US. He added that Asia has recently formulated open and welcoming crypto regulations

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Ambrus Studio founder and chief executive Johnson Yeh anticipates Web3 gaming to realize potential and take off. He opined that Web3 would witness massive adoption powered by the crypto bull market in 2024.

Yeh considers the largest potential lies in the free-to-play segment and selling skins. He illustrated the case for the Counter-Strike free-to-play series involving skins occasionally selling for the mid-six figures. 

Yeh indicated that skins run on smart contracts guarantee unique verifiability and allow steamers and e-sport players. He stated that it facilitates celebrities’ co-creation and brings the skin earnings alongside the fandom. 

The Sandbox co-founder Sebastien Borget anticipates user-generated content (UGC) to emerge as a critical theme in Web3 gaming. 

Borget illustrated that UGC had already grown on the conventional gaming platforms led by Roblox. A similar trend is evident in the Unreal Editor for Fortnite, where users can create assets and additional games within the flagship title of Epic Games.

Editorial credit: T. Schneider /

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Stephen Causby

Stephen Causby is an experienced crypto journalist who writes for Tokenhell. He is passionate for coverage in crypto news, blockchain, DeFi, and NFT.

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