South Korean pop giant Blackpink announced plans to launch on Roblox, promising metaverse experiences for the K-pop audience.
Blackpink: The Palace band announced their forthcoming journey to the metaverse leveraging a tailored Roblox fan hub. The band has, this year, made history by headlining Coachella. The announcement indicated that the four-piece is establishing a new host in the metaverse using the dedicated Roblox-based fan hub.
Metaverse Experience Redefining Virtual Online Game World
The group explained that the metaverse experience will become a permanent addition to the virtual online game. It targets to reward fans, labeled as Blinks, with an interactive context. The space is set to facilitate their celebration of Blackpink’s music while recreating the band’s famed choreography.
The group seeks to transform Blackpink: The Palace to allow the fans to have photographs alongside various avatars, including Rosé, Lisa, Jennie, and Jisoo. Also, the fans will have the opportunity to buy custom outfits and emotes based on their avatars.
The users can upgrade in-experience items whenever they smash crystals. They are to use the hammer-like lightstick imitating the light-up trinkets wielded by fans attending concerts.
Blackpink: The Pakance Targets Global Audience
The statement indicated the bank targets continuous updates of Blackpink: The Palace. It would present the users with several challenges rewarding the players with Robux tokens being the in-game currency restricted to Roblox.
The statement indicated that the Blackpink-based Roblox landscape would be unveiled on Friday, August 25. The Blackpink-themed Roblox is a development by the British-based studio Karta. The announcement urged fans visiting the game world within a day of its release to earn a unique barge inscribed to their Roblox profile.
The IPX Division executive at YG Plus, Hyojung Lee, portrayed optimism in attracting global usage as it bridges time and space constraints. He welcomed the fans to realize the metaverse experience via the dedicated Roblox. The executive restated that the platform guarantees them a beautiful virtual palace to party, connect, and experience the Blackpink world.
Roblox Scaling the Metaverse and Virtual Platforms
Roblox’s journey began this year, hosting the in-game concert featuring K-pop band NCT 127. The idea arose in 2022 when K-pop Sunmi and Stray Kids facilitated the development of Spotify’s Roblox Island. It featured meet-and-greet events, virtual merchandise, and music production tools.
The journey features Blackpink emerging victorious in the pioneer Best Metaverse Performance award. The 2022 MTV VMAs event lauded their collaborative input alongside PUBG Mobile, a known royale shooter.
The award recognized their collaboration with the Zepeto metaverse platform based in South Korea. Zepeto is scaling into the nonfungible tokens (NFT) by unveiling the ZTX platform on the Ethereum scaling network Abritrum.
Following its presence in reputable global virtual concerts, K-pop randomly emerges as a standard fixture within the metaverse space. The virtual events occurred during the COVID-19 pandemic alongside breakout entities such as BTS and Twice. Its emergence during the period allowed it to secure a global online audience, considering that BTS featured in the Minecraft and Fortnite games.
South Korea Government Supports Metaverse Projects
The move by Blackpink has the blessings of Korean government support, evident in its $170 million investment towards metaverse projects in 2022. The launch of Roblox Metaverse hardly surprises K-pop fans. All members of the four-piece Aesoa have virtual counterparts used within music videos and metaverse-based performances.
A publication by The New York Times at the onset of 2023 indicated that Kakao Entertainment partnered with mobile gaming titan Netmarble to create a digital K-pop band identified as Mave.
The publication indicated that the newly established band would facilitate interaction with the physical world fanbase using artificial intelligence technologies. Such became a reality when Mave unveiled its pioneer track in 2023. The video identified as Pandora would quickly attain viewership approaching 4 million views on YouTube.
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