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Maison Margiela Fans Invited to Play Blockchain Bingo

Maison Margiela, a Paris fashion house, has unveiled a gamified Web3 minting experience founded on its physical collections’ popular numbering system. ‘Blockchain bingo’ does not seem to own an official name. Minters should collect everything to progress in the numerological project.

However, it seems like a mainly suitable description. Twenty-four token-associated numbers numbered 0 to 23 are there for the taking. In the next few weeks, those participating in the multi-player game will contest to mint everything to advance to the experience’s following stage.

Maison Margiela Introduces Gamified Feature

The brand claims this activation ‘will develop the foundation of the future Web3 community of Maison Margiela.’ Scarcities range from 15000 zeros to 742 number 23s- the greater the number, the higher the token’s rarity.

 A circle depicts the number presently in play, and the black color highlights the wholly minted numbers. The game concludes after the initial 100 users stamp all 24 numbers. Additionally, it can end at a Maison’s will.’


All the ERC-1155 tokens are minted on the Polygon network and are soul-restricted, meaning they cannot be transferred. Additionally, every wallet can just mint one of every number. No gas fees apply to minting, and a similar quantity of gas is assigned to every user for each transaction.

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All these considerations are meant to offer players an equivalent chance of winning and entail gifting strategic thinking and determination. Nevertheless, committed initial movers will have an advantage over the competition.

Benefits of Gamified Minting

The idea of Margiela’s gamified mint is tactical. Despite the non-fungible token (NFT) market being affected by a slowdown, gaming keeps experiencing exponential growth.

Findings by IPSOS show that its present value is $385B, and by 2027, the figure might be more than $522B.Concerning the inexperienced, every Maison Margiela physical piece’s garment tag has the numbers 0 to 23, with one being circled.

Every number represents one of 23 groups, with the circled number matching the collection to which the item under consideration belongs. The house’s legacy has several similarities with the Web’s decentralized ideology in its prior years.

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 Martin Margiela, the self-titled founder, was barely seen in public, and the whole design team issued statements collectively. OTB Group acquired Margiela in 2002. It is the founding member of Aura Consortium and Mercedes-Benz, LVMH, Cartier, and Prada Group.

Earlier this year, on-chain traceability and validity certificates were introduced. Near-field communication chips integrated into Tabi footwear are used to access them.

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Stephen Causby

Stephen Causby is an experienced crypto journalist who writes for Tokenhell. He is passionate for coverage in crypto news, blockchain, DeFi, and NFT.

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