By Hassan Mehmood (Saudi Arabia)
Start Path is an accelerator program launched by Mastercard. The program would run through a planned course of 6 months and would be used to aid various startups in scaling up and commercializing their products or services. In the first round, Mastercard has finalized institutions like Moeda Seeds, Tippy, Cledara, Jifti, Asante Financial Services, and SpendDebt for being fintech innovators in the industry.
These organizations are going to gain access to the treasure trove of the Mastercard network, technology integrations, social revamping, expert consultations, and other resources. These six new startups are part of the digital payments giant business expansion plan around software services-centric enterprises.
Mastercard is Increasing Focus in the Blockchain Markets
Out of the six most sought-after startups named by Microsoft, Moeda Seeds is attracting the most attention from its user base, being a blockchain-based service. Moeda Seeds offers the clients digital banking solutions and micro-financing utilizing the distributed ledger technology. Amy Neale, VP of fintech at Mastercard, claims that the fintech giant would aid the consumer market transition into digital assets by facilitating state-of-the-art infrastructure support.
Also read:Neale also added that all of these fintech companies represent a specific field where the industry is going to experience the most progress in the coming years. She said being part of such a transition seems exciting. It seems that more e-commerce platforms have started to get on board with digital asset payment compliance after institutions like PayPal, VISA, and Mastercard announced different business ventures with digital assets.
Mastercard is Looking to Beat VISA in the Digital Currency Payment Innovation
The rivalry between Mastercard and VISA is no secret. Both companies have an impressive active user base, and both are offering their services in more than 200 countries in the world. With the Start Path Accelerator, Mastercard is taking a giant leap forward in the blockchain industry. It was also added as the largest enterprise to support ConsenSyS after raising $65 million. ConsenSyS is arguably the most sought after blockchain-based software enterprise.
The digital payment giant has also integrated a carbon footprint scale into Provenance Solution. Provenance Solution is a blockchain-based tracking system operating on the Mastercard network. This small yet effective solution allows users to make environmentally conscious decisions and reduce their carbon footprint while shopping for daily articles.
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