Bitcoin is undoubtedly the biggest and most successful cryptocurrency since the inception of the industry. With the highest market capitalization, steadily increasing price and investors/holders worldwide, it should come as no surprise that the digital asset has attracted a lot of mainstream attention. As of the time of this writing, BTC’s price currently sits at $62,560, which is just below the all-time high. This price is also indicative of a 3.2% increase since yesterday.
TIME magazine has therefore decided to align itself with Grayscale in an attempt to launch a series of various educational cryptocurrency and blockchain videos. Not only does this prove that cryptocurrency has become extremely popular to the general public, but the fact that payments for these videos and courses can be made in Bitcoin further solidifies that fact.
TIME to be paid in Bitcoin
The partnership between TIME and Grayscale had been announced just yesterday via a tweet by the CEO of Grayscale, Michael Sonnenshein. Sonnenshein had revealed that TIME, along with its current president Keith Grossman, shall be receiving payments in Bitcoin in exchange for its efforts to help push cryptocurrency even further into the mainstream. This also marks the first time that TIME will ever be paid in cryptocurrency, thus marking another historic milestone for the industry.
Moreover, TIME has no intentions of converting the Bitcoin that it does receive via the partnership into fiat currency and will thus be holding the digital asset on its official balance sheet. As of the time of this writing, no further details of the deal have been brought forth yet.
Cryptocurrency adoption continues as TIME looks to hire industry experts
TIME had also recently taken advantage of the NFT craze by launching its own set of magazine covers as non-fungible tokens. These NFTs had been uploaded to a popular marketplace by the name of SuperRare, and the ‘TIME Space Exploration-January 19th 1959’ token had even managed to be sold for 135 ETH.
TIME had also announced that due to the ever-rising popularity of cryptocurrency, the company is also currently searching for crypto experts to join the team. A vacancy for a crypto-friendly CFO (Chief Financial Officer) had been recently shared on multiple platforms, including LinkedIn.
TIME understands that the world is indeed changing, especially because of the ongoing global pandemic, due to which many had lost their jobs and were in search of an alternative source of income. These individuals found that alternative in the form of cryptocurrency, and so the industry’s popularity has skyrocketed, but this was also due to a number of other factors such as DeFi.
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