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Animoca Brands Signs a Partnership Agreement with Passion Labs to Boost Web3 Projects

Animoca Brands and a Taiwan-based fashion company Passion Labs have signed a partnership agreement. The Animoca team tweeted on February 24, revealing plans to adopt Passion Labs statistical tools, including key opinion consumer (KOC) analysis, to gain market dominance in Japan.

The collaboration aims to build Web3 projects to boost the community’s well-being and increase the firm’s profitability.

Animoca Partners with Passion Labs

On February 24, the Animoca affiliate company based in Japan penned a partnership agreement with Passion Labs to explore the Japanese market. Animoca’s new business partner offers innovative advisory to fashion and automobile companies in Japan and other parts of Asia.


According to the partnership agreement, the two companies agreed to join forces to support startups in Japan to build Web3 projects. Passion Labs’ latest development key opinion consumer (KOC) analysis will be integrated into the proposed Web3 projects to stimulate growth. Additionally, the partnership aims at strengthening Japan and Taiwan’s cooperation to foster economic growth.

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Scope of the Partnership Agreement

Revolving on the February 24 partnership deal, the cofounder of Animoca in Japan, Kyoya Okazawa, confirmed that the collaboration would be mutually beneficial. Okazawa stated that Passion Lab was a suitable business partner for Animoca in pursuit of Web3 projects in Japan. In his address, Okazawa considered Passion Labs tools crucial for Web 3 projects. 

Okazawa’s statement supports a motion on the importance of Web3 projects to fast-growing companies held at NFT Taipei in December 2022. The founder of Passion Labs, Keegan Huang, attended the meeting with his closest ally Daniel Feaucht the head of marketing at Porsche, who concluded that integrating Web3 projects required an informed audience.

The executives disclosed that investing in Web3 developments will generate more value for digital startups.

In addition, the cofounder of Passion Labs, Keegan Huang, revealed that the partnership tasks them with a new role of supporting each other financially and in other operational duties. In his statement, Huang recalled a successful engagement with Animoca in supporting Bentley’s expansion to Web3 in Japan. 

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Undeniably, the partnership places Taiwan in the spotlight in assisting firms in integrating blockchain technologies.

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Kimberly Crain

Kimberly Crain is a seasoned crypto trader and writer, offering valuable insights into the digital asset market. With expertise in trading strategies and a passion for blockchain technology, her concise and informative articles empower readers to navigate the evolving world of cryptocurrencies.

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