Crypto exchange Coinbase, announces partnership with soccer club Borussia Dortmund which runs till June 2023.
The partnership is targeted at integrating cryptocurrency payments at the club’s stadium and merchandise store.
Another Crypto Entrance Into the World of Sport
According to the official press release, the partnership’s aim is to inculcate the wonders of crypto into the world of sports.
As part of the terms of this partnership, Coinbase will be working with Dortmund to integrate cryptocurrency payments at the club’s stadium, as well as at the club’s merchandise store.
Also, this partnership also entails Borussia Dortmund hosting events targeted at lecturing fans on the benefits of crypto and the technology behind it.
The club will also be working with Coinbase to develop a digital collectible that fans can purchase and trade using cryptocurrency.
Coinbase CEO Brian Armstrong commented on this partnership stating his excitement and longing to work with one of the most successful clubs in soccer.
This partnership is a major plunge forward for both entities that will benefit both sides mutually.
Borussia Dortmund CEO Hans-Joachim Watzke also expressed his excitement to work with Coinbase, one of the top industries in the crypto space.
He further stated that this partnership is a great opportunity for the club to present the fringe benefits of crypto to their fans and supporters.
This will help the club evolve to a much advanced entity.
More Traction for The Crypto Space
The partnership between Coinbase and Borussia Dortmund is a major step forward for the adoption of cryptocurrency in the sports world.
With the integration of cryptocurrency payments at the club’s stadium and merchandise store, fans will now have a new and convenient way to make purchases.
The partnership comes at a time when more and more businesses are beginning to adopt cryptocurrency as a form of payment.
As the use of digital currencies becomes more mainstream, it is likely that we will see more partnerships like this in the future, as companies and organizations look to tap into the growing market for cryptocurrency.
Some other crypto exchanges have also struck partnership deals with clubs, some of which are Binance and Crypto.com.
Top football stars like Lionel Messi and Cristiano Ronaldo are also ambassadors for NFT and Crypto Projects.
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