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Crypto Exchange Bitget Appoints Gracy Chen CEO

Crypto exchange Bitget confirmed the appointment of Gracy Chen as CEO to succeed Sandra Lou. The newly appointed chief executive will steer the crypto exchange and Web3 company in a male-dominated industry.

Gracy Chen’s entry into the cryptocurrency is set to challenge the present status where, despite the forward-moving nature of the space, the leadership remains largely male-dominated. 

Bitget Appoints Gracy Chen

Bitget revealed in a May 21 announcement that Gracy Chen will succeed Sandra Lou. Bitget described Gracy Chen as bringing decades of leadership experience nurtured within and beyond the Web3 world. 

Gracy Chen hailed the appointment as the only female chief executive to lead a leading crypto exchange. Bitget boasts 25 million userbases to join the leading crypto exchanges, is among the top five in futures trading, and is in the top ten in spot trading volume. 


Bitget has a global presence in over 100 countries, a scale that challenges Gracy Chen amid increased scrutiny of the crypto industry. She acknowledged the mandate, profiling it as an honor for Bitget as it portrays their broader perspective. 

Chen added that women business leaders have embraced a collaborative approach while executing their jobs in the past. She considers the collaborative approach critical to steer the entity in the competitive crypto space. 

Gracy Chen considers her priorities to be ensuring legal compliance in the regions where Bitget operates. The newly appointed chief executive considers compliance key to fostering Bitget’s long-term growth and existence in emerging markets. 

Gracy Chen indicated that her leadership will support women-focused initiatives by deploying mentorship programs and networking events for youths in the crypto industry. She promised to utilize tailored education programs and mentorship activities for the target audience. 

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Chen has already unveiled the inclusion and diversity-oriented initiatives, primarily via the $10 million initiative #Blockchain4Her. The project targets elevating, informing, and embracing the contributions of women contributors within the blockchain space.

Chen reiterated the inclusive nature of Bitget, with women occupying half of the managerial positions. The newly appointed chief hailed Bitget for encouraging women-led initiatives and being proof of women’s achievements. 

Gracy Chen hinted at the forthcoming unveiling of the incubation program, which will allow female entrepreneurs to pitch potential investments and showcase their innovations.

Chen indicated that the B4H Ambassador Program has seen three prominent female individuals. The initiative saw Tess Ventures founder Tess Hau embrace the concept alongside Hacken co-founder Yevheniia Broshevan and Layer-2 Morph chief Cecilia Hsueh.

Bitget Strategy to Increase User Base and Enhance Experience

Chen reiterated the sentiments she conveyed in her previous role to expand the user base and streamline the user experience. She added that the subsequent initiative will involve building a strong global presence. 

Gracy Chen reflected on the previous focus areas of security and compliance in which Bitget excelled. The focus areas were pursued via localized marketing campaigns to help nurture trust with the users, thereby growing the user base significantly. 

The new chief executive hailed Bitget for securing licenses from the Poland and Lithuania regulatory authorities. She indicated that Bitget is engaged in advanced talks to explore similar possibilities. 

Chen acknowledged the Bitget Card as a success since its unveiling in late 2023 as a crypto-backed credit card launched in partnership with Visa. The product targets benefit users beyond the crypto investment objective, with Chen assuring additional integration is a core part of the to-do list. 

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Integrating Blockchain Purpose in the Evolving Crypto Industry

Chen announced that Bitget plans to roll out $10 million worth of investment projects in blockchain-oriented initiatives to equip users with tools to succeed in a tech-dominated world. 

Chen quantified the program as a five-year initiative, aware that the younger generation needs an early introduction to Web3 to reap the underlying benefits and steer the movement entirely. 

Chen shares in the disclosure by Stilt data that millennials and Gen Z account for nearly 94% of the crypto buyers. The shift is imminent as the younger generations become more tech-native. 

Chen considers that winning the audience mandates presenting value-oriented initiatives based upon continuous learning and adaptability. She considers the integration of the two keys to succeeding in the fast-paced yet rapidly evolving crypto industry. 

Editorial credit: Mehaniq /

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Stephen Causby

Stephen Causby is an experienced crypto journalist who writes for Tokenhell. He is passionate for coverage in crypto news, blockchain, DeFi, and NFT.

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