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Google Unveils Latest Crypto Advertisement Update: Which NFT Games Will Benefit?

Google, the industry leader in search engines and technology, will significantly change its digital assets advertising policies. With the help of non-fungible tokens (NFTs), this significant move aims to clarify the guidelines governing the promotion of blockchain-driven gaming experiences on the platform.

Laying Down Crypto And NFT Gaming Advert Guidelines

Google revealed that it has recognized the diverse applications of its technology and is putting in place robust safeguards to ensure responsible use. In an upcoming update, the platform will grant game developers and marketing agencies permission to display advertisements on its network, specifically for NFT games.

However, there is a clear requirement: the games must not contain any gambling-related content. Google’s proactive move demonstrates its commitment to providing users a safe and enjoyable environment.


More importantly, the company is setting a precedent for the responsible use of emerging technology by regulating the advert content for NFT games on its platform. This decision protects users from potentially harmful content and provides a more trustworthy space for developers and advertisers.

According to Google’s official statement, NFT games offer various exciting experiences. These include games where players can collect in-game treasures such as characters or fashionable skins, improving their gameplay.

Adding one-of-a-kind assets enhances the overall user experience and allows users to level up their virtual adventures. On the other hand, in its updated advertising policies, the tech behemoth has taken a firm stance on certain types of blockchain games.

Google has restricted advertisements for blockchain games that promote social casino experiences linked to NFTs. This includes games that direct users to other platforms related to real-money gambling destinations.

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Google has also established a clear boundary for games that involve gambling or staking NFTs in exchange for tangible real-world rewards. This means the platform will no longer allow advertisements for NFT games where players can convert their in-game rewards into cryptocurrencies such as Bitcoin (BTC) or USDT.

The Rise Of NFT And Blockchain Gaming

NFTs first gained mainstream attention in early 2018, owing primarily to the viral sensation of CryptoKitties. However, in the latter half of 2020 and throughout 2021, many creators and rare item collectors began exploring their potential across diverse industries beyond the art space.

During this time, ‘NFTs’ versatility and applicability expanded beyond their initial niche. These digital assets, one-of-a-kind by design, began to find practical applications in industries like gaming, fashion, music and real estate.

This spike in their adoption and exploration demonstrated the digital collectibles’ profound impact on how individuals perceive and interact with digital ownership and authenticity. Art, without a doubt, remains the primary theme of NFTs, serving as the creative playground for artists and collectors.

On the other hand, the expansion of NFTs into other domains represents a paradigm shift in how people value and trade digital assets. This evolution has increased the importance of blockchain technology and redefined the concept of asset ownership in the digital age.

The online gaming industry has entered a new era of decentralization thanks to the introduction of NFTs. Different from their fungible counterparts, these distinct tokens exhibit the fundamental characteristics of leading cryptocurrencies such as Ethereum (ETH), but they cannot be swapped one-for-one.

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Their transactions serve as beacons of transparency and impenetrable security, reshaping our perceptions of ownership in virtual worlds. In addition, integrating NFTs has transformed a wide range of gaming ecosystems.

It has paved the way for fluid interaction, bringing life to player-centric economies and allowing users to convert their digital achievements into tangible worth in diverse ways. This transformation has pushed the boundaries of traditional gaming, creating a dynamic landscape in which players are more than mere participants.

NFTs’ decentralized nature has made these unique assets the cornerstone of blockchain gaming, a powerful catalyst that motivates developers to create increasingly captivating gaming experiences.

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Bradley Nelson

Bradley Nelson is a US based cryptocurrency news writer for Tokenhell, he helps readers stay up to date with the latest trends and news from the blockchain and crypto world. Bradley has been a crypto enthusiast since 2018.

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