By Shelly Melancon (Switzerland)
It is now official, grayscale investments are the New York giants’ “official digital currency asset management partner.” crypto asset management giants, grayscale and the New York Giants, a national football league team are now in partnership and are wholly committed to “assisting the New York metro area.” per a new press release today. Micheal Sonnenschein, Grayscale CEO, said that “we are sure of having an incredible partnership with the giants because we have our base in New York.” he further remarked, “we are delighted to collaborate with this progressive franchise, execute philanthropic projects and keep assisting the New York metropolitan community to the best of our abilities.”
New York giants Twitter announcement.
Grayscale: First Virtual Currency Partner For An NFL Team
Based on this announcement, grayscale becomes the first-ever virtual currency partner of any NFL team which gives it the right claim of the “official digital currency asset management partner of the New York Giants.” Part of the partnership agreement will involve grayscale acting as a presenting sponsor of the New York Giants foundation annual golf outing. The foundation was established in 1993 and assists firms with funds that solve vital issues within the tri-state community area. As part of the agreement, grayscale will be a supporting sponsor of the team’s training camp and a presenting home game sponsor. Grayscale is also expected to provide educational seminars on cryptocurrencies for the teams’ personnel at least once every year. Pete Guelli, the team’s CCO was quoted as saying, “We worked hard to identify and choose a partner that understands the value of collaborating with the giants’ brand and guiding us through the cryptocurrency world.”
He further added, “grayscale was an easy choice because the firm shares our passion for the New York market and has the requisite knowledge and partner network for us to tap as the crypto evolution continues.” as previously reported, grayscale investments remain the largest virtual asset management company in the industry. Apart from adding new funds regularly, it already manages at least $50 billion worth of Bitcoin, Ethereum, and other currencies.
Crypto Companies and Sport Teams
Most crypto companies are channeling their wealth towards mainstream activities to enhance their visibility. Before grayscale officially became a sponsor for an NFL team, FTX, a crypto derivatives platform, had previously spent about $136 million to earned the naming rights to Miami Heat’s basketball area. Another crypto firm that has partnered with a sports team includes crypto.com sponsoring Aston Martin’s formula one team. Aston Martin is also one of Britain’s luxury car manufacturers. In other news, Oakland athletics have revealed that their next season’s tickets would be sold against dogecoin. In a new partnership agreement between Trevor Lawrence (an NFL quarterback) and Blackfolio, Trevor chose to be paid part of his bonuses in cryptocurrencies. Sportsmen accepting being paid their salaries in cryptocurrencies started with Russell Okung, another MLB player who announced that he get paid part of his salaries in bitcoin.
Late last month, Sean Culkin, an NFL player tweeted that he is willing to accept the whole of his 2021 salary in Bitcoin.
Sean Culkin Tweet.
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