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Huobi Rebrands to HTX in Celebrating its 10th Anniversary

On Wednesday, September 13, the Seychell-based crypto exchange Huobi marked its 10th Anniversary. The celebration marked a significant historical milestone for Huobi, which currently has over ten million active users across the globe.

For the last ten years, Huobi has supported over 400 tokens listed on the exchange. During the anniversary, the Huobi team rebranded to HTX to position the firm at the pinnacle point to blossom.

Huobi Celebrates 10th Anniversary

In a blog post, the Huobi team claimed that the rebranding effort aligns with the firm’s global expansion plans. The crypto exchange stated that the new name represents ten years of supporting the community to attain financial freedom. The H on the new name symbolizes Huobi, the T demonstrates the company’s unwavering commitment to the Tron network, and the X represents the exchange.

Similarly, the HT on the new name represents Huobi’s native token, while the X portrays the ten-year journey embarked on by the crypto exchange. Besides rebranding, the crypto exchange backed the new name HTX with a powerful slogan, “Just Trade It.”

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The new slogan aims to increase the Huobi brand value to support the crypto exchange in attaining the five pillars of its growth strategy. Primarily, the Huobi team has been exploring ways to expand globally by creating a thriving ecosystem that will generate wealth for its customers in the long run.

The crypto exchange intended to pursue viable markets in various countries to maintain business growth. Besides the expansion plan, the Huobi team pledged to invest in exploring the latest developments in crypto and blockchain technologies to remain ahead of the curve.

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The September 13 report demonstrated the crypto exchange’s top priority was maximizing profit and optimizing growth. Remarkably, Huobi has diversified its product line for the last ten years by introducing new products such as PrimeVote, Shark Fin, Flexi Max, and others.

The attempt to promote business growth has compelled Huobi to seek strategic partnerships with multiple chains, including TRON and BitTorrent.

Huobi Rebrands to HTX

The exemplary efforts made by the Huobi team aim at empowering the community by providing products that meet their needs. The crypto exchange plans to introduce a new asset listing in the coming days.

At the primary development of the proposed listing, the Huobi team will research the distinctive assets that will be added to the list. The crypto exchange plans to collaborate with the community to determine which asset will be listed on the Huobi platform.

Moreover, the crypto exchange plans to invest in improving its main products, such as PrimeVote and PrimePool. In the report, the Huobi team underlined plans to enhance the security of digital assets to reduce the risk associated with conventional crypto trading. The Huobi team vowed to maintain the operation in various jurisdictions despite changes in policies that might undermine the performance of the exchange. 

As of the press, the Huobi team has updated its Telegram and X accounts to HTX. In commemorating the 10th Anniversary, Huobi updated on its X account the day’s activity.

On September 14, Huobi advisor H.E. Justin Sun is expected to issue a presentation at the Token 2049 event held in Singapore. After making his address, the Huobi team will host an afterparty to commemorate the 10th Anniversary.

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The event will be hosted at Premier Venue Marquee in Singapore, where key players in finance and tech will attend.

 News concerning the rebranding of Huobi has created mixed reactions among the crypto community. On Huobi’s new X account, the community demanded to know the similarities between HTX and the now defunct Bahamas crypto exchange FTX.

On the X thread, some market critics argued that after Huobi was caught in wrongdoing, the crypto exchange decided to rebrand to sustain its market performance. A Twitter user dismissed the claims that the rebrand was triggered by legal action facing the exchange.

In his address, the user revisited an early August post where Huobi denied claims of being insolvent. Subsequently, the Huobi team denied that the Chinese authorities arrested its top executives.


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Kimberly Crain

Kimberly Crain is a seasoned crypto trader and writer, offering valuable insights into the digital asset market. With expertise in trading strategies and a passion for blockchain technology, her concise and informative articles empower readers to navigate the evolving world of cryptocurrencies.

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