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Ireland’s Central Bank Governor Supports Banning Crypto Ads Luring Young Adults

Ireland Central Bank (CBFSAI) governor Gabriel Makhlouf lamented the increased presence of crypto advertisements luring young adults to invest in digital assets. The CBFSAI executive regrets that unethical advertisements set unrealistic expectations for young investors. Often, Makhlouf observes that the young adult population becomes vulnerable in their pursuit of investment opportunities. 

Rogue Crypto Ads Preying on Vulnerable Investors

In the January 25 CBFSAI report published by Bloomberg, the executives decry the presence of rogue advertisers preying on vulnerable consumers through misleading claims without revealing the reality that crypto investment returns are volatile. Citing the cases of digital wealth trapped following FTX and 3AC collapse, Makhlouf expressed discomfort in crypto ads failing to disclose the heightened risk of losing investment. 

In support of imposing a legislation-backed ban on crypto ads, Makhlouf lauded the CBFSAI advocacy for restricting unethical crypto promotion to the vulnerable population. The governor argued that many cryptos offered to young people are unbacked assets. He challenged the Irish lawmakers to find means of banning the unethical ads often camouflaging the high risk with unrealistic expectations. 

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CBFSAI Demand Legislative Input to Ban Misleading Ads

Makhlouf challenged Ireland’s legislative authority to expedite the implementation of the Market in Crypto Assets (MiCA) regulation that EU lawmakers postponed the final vote to April. He considered the framework critical to weed out rogue crypto advertisers and operators.

The statement echoes the warning issued by CBFSAI in March 2022 criticizing the advertisements for conveying misleading profiles of crypto investments. In particular, Makhlouf criticized the utilization of influencers paid to advertise cryptos as ideal investments. The governor argued that the advertisements should warn investors of the heightened risk of losing money. 

Jurisdictions Bans Rogue Crypto Ads

Makhlouf observed that Ireland is replicating moves by other jurisdictions imposing a ban on crypto-linked ads targeting vulnerable populations. Primarily, the UK is setting the pace through the Advertising Standards Authority’s decision to crack down on rogue ads in 2022. The UK agency targeted Coinbase, eToro and Kraken to end marketing campaigns promising unrealistic expectations to investors. 

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The US security watchdog agency, SEC, fined reality TV star Kim Kardashian $1.26 million for failing to disclose receiving payment to promote the EthereumMax (EMAX) token.

Recently, South Africa’s Advertising Regulatory Board (ARB) revised its regulation code obliging all crypto ads to warn investors of the risk of losing capital. Also, ARB prohibits influencers from promising returns to the audience. 


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Stephen Causby

Stephen Causby is an experienced crypto journalist who writes for Tokenhell. He is passionate for coverage in crypto news, blockchain, DeFi, and NFT.

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