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Netflix Embraces AI to Promote Visual Effects Beyond the Green Screen

What is the reason for embracing a green screen when one can opt for the artificial intelligence-powered magenta? Netflix researchers sought a response to this inquiry and observed that the omnipresent green screen might be outdated. 

The Magenta Green Screen (MGS) is considered to be an innovative advancement in artificial intelligence in the television and film industry. It utilizes this technology’s power to improve visual effects, which results in more precision in real time and also makes them more accurate. 

Innovative Advancement in Magenta Green Screen (MGS)

This new technology is an excellent addition to its assorted collection that tailors user experience via deep learning. The company succeeded in profiling users and recommending content to viewers via artificial intelligence. Further, the technology has also aided the company in increasing viewership by creating highlights, reviews, and trailers. 


Green-screen technology is a vastly utilized process involving the filming of actors against a bright green background that can afterward be removed and substituted digitally. Despite the automation of the process, challenges may come up via the appearance of green elements in the foreground or the involvement of minute details, for instance, transparent objects and hair strands.

According to Netflix, MGS utilizes artificial intelligence to attain better outcomes than legacy green screens. In this case, scene editing takes a shorter duration.

Netflix Enhancing VFX Game Using Artificial Intelligence 

The Magenta Green Screen method entails filming actors against bright green light-emitting diodes (LEDs). The blue and red LEDs illuminate them from the front, creating a magenta glow. The special configuration of the lighting results in the creation of distinct green, red, and blue channels. Further, the background recording uses the green channel, resulting in a black background. The foreground is captured using the blue and red channels, resulting in a black background. 

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Introducing artificial intelligence into the system permits the real-time replacement of the green channel, meaning actors can be promptly and credibly placed in another scene’s background. Further, the technology can function effectively with transparent objects and complicated elements such as individual hair strands. This is opposed to the traditional methods that have always been complex.

AI Applicable Beyond Filming Stage

AI application does not cease at the filming stage. The MGS can lead to magenta-tinted objects and actors; Netflix also uses the technology to restore the foreground’s full spectrum of color. This is achieved via the standard lighting of the actors’ reference photographs. 

Netflix is an illustration of many organizations leveraging the artificial intelligence wave. Various startups and unicorns use the technology to improve user profiling, offer enhanced client experience, and improve products.

A recent report shows Zoom’s creation of a meeting summarizer powered by GPT. In addition, Meta is utilizing this technology for better ad creation, while Google is using its LLM to enhance its Office suite. The United States Department of Defense is attempting to use AI as a strategic tool for developing exciting use cases.

Despite the complications of the MGS method, Netflix is confident in its AI-driven GS system’s potential. Nevertheless, doubts exist among other organizations in this industry.

Video Producers Question AI-Driven GS in Rapid-Paced Shooting

Drew Lahat, an official from the video production company Greiger Post, raised concerns about the method’s feasibility in rapid-paced shooting contexts and its competitiveness with the rest of the emergent techniques. He claimed that it may function adequately in a wholly controlled space. However, competition with other newer techniques, for instance, virtual production stages, was likely. Besides, producers would also have to embrace it for real-world situations.

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Paul Debevec, Netflix’s researcher, revealed to New Scientist that a lot of stuff had been made easier by computers that have offered robust tools. Further, easing the MGS technique is possible, resulting in talented artists focusing on artistry. In turn, things will look better.

Netflix believes artificial intelligence will improve viewers’ experience and restructure behind-the-scenes. Writers might have reservations concerning artificial intelligence being part of their businesses. However, one should question if VFX artists share the same opinion. 

Editorial credit: Vantage_DS / 

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Stephen Causby

Stephen Causby is an experienced crypto journalist who writes for Tokenhell. He is passionate for coverage in crypto news, blockchain, DeFi, and NFT.

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