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New Study Reveals How Crypto Becomes Second Most-Owned Asset Class For Women

A recent survey by the leading crypto platform, eToro, shows that crypto has brought more women on board than traditional asset classes have in history. The latest development offers a significant shift in the type of asset classes women are beginning to embrace in recent months.

What The eToro Survey Shows

Data from eToro’s Retail Investor Beat, which studied around 10,000 retail investors in 13 countries, revealed a substantial rise in the number of crypto holders among women. The data shows a 34% increase in the past quarter from 29% in the third quarter of 2022.

The eToro team stated that this survey result implies that cryptocurrency is gaining widespread acceptance among women. In addition, the group stressed that crypto has the upper hand over traditional finance in bringing more women on board as investors.

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Crypto adoption among women has been on the rise in the last quarter of 2022, while crypto ownership among men has seen only a 1% increase in the same period. Despite crypto assets being considered the worst-performing assets last year due to market turmoil, many continue to invest.

The eToro data shows that global investors in the crypto space have shot to 39% from the previous 36% quarterly, with women making the bulk of the recent increase. Furthermore, the data showed that older investors influenced the outcome due to their crypto accumulation spree amid the market downturn, otherwise known as buying the dip.

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On the other hand, retail investors holding crypto assets within the 35-44 and 45-54 age brackets rose to 5%, suggesting the role of older investors in buying the dip. As to why more investors are plowing money into crypto, the survey shows that 37% of the participants are leveraging the market correction to make more returns.

In contrast, others, 34% say they believe in cryptocurrency as a transformative asset.

Optimism Amid Market Woes

Despite the gloom that has overshadowed the digital asset space for most of 2022, worsened by the FTX collapse, the crypto industry has managed to defy biases by starting the year in the green zone. The crypto ecosystem has seen everything from bankruptcies to hacks and other issues, but the challenges have strengthened the market rather than overshadowed it.

Experts have repeatedly opined that the ongoing struggles do not signify the end of crypto. Instead, they agree that these experiences will further strengthen the market as all issues differ.

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As such, it is not surprising to see that even at the point of mass fears, investments and fundraisings are still ongoing in the crypto market, and so is adoption. With crypto becoming more mainstream, macroeconomic policies will determine if the market can sustain its impressive start to 2023.


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Bradley Nelson

Bradley Nelson is a US based cryptocurrency news writer for Tokenhell, he helps readers stay up to date with the latest trends and news from the blockchain and crypto world. Bradley has been a crypto enthusiast since 2018.

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