Ferrari’s Chief Executive Officer (CEO) – Benedetto Vigna – stated that the NFT and blockchain industry are fields of significant importance. In this way, the executive signaled that the prominent manufacturer of sports cars might carry on its endeavors regarding cryptocurrency in the coming days.
Ferrari’s interest in NFTs and blockchain
While providing an outline of the results of the recent year’s Q4 in the latest earnings call, the CEO claimed that the focus of the company will be on the web3 world as it progresses with time. He added that they would improve their relationship with prominent technological partners like Amazon Web Services across Wales to come to the Web 3.0 and digital technologies’ forefront.
Apart from that, he mentioned that NFTs, Web3, and blockchain technology, are interesting zones for Ferrari. The respective areas could assist the brand to advance its future growth along with strengthening the position thereof as a forerunner in the field thereof. In his words, it is significant to focus on how the latest technologies can assist the utilization of NFTs and blockchain in the zone that can be exciting for the company. The CEO admitted that the industry of cryptocurrency has been transforming at a rapid speed.
NFTs and Ferrari
He additionally pointed out that a few of the competitors of the platform have in advance entered the industry of digital assets, signifying that the brand should make a move into the respective competition as well. The Italy-based manufacturer got involved with the world of cryptocurrency in 2021’s denouement.
At that time, it collaborated with Velas Network AG (a Switzerland-based tech company) to manufacture NFTs (non-fungible tokens) for the fans. The availability of the digital collectibles will commence from March of this year, at a time of the start of Formula 1’s season.
Scuderia Ferrari’s Team Principal as well as the general manager, Mattia Binotto, defined Velas to be credited for making the performance and innovation to be the symbol of technologically advanced services and products.
The Swiss company’s CEO (Farhad Shagulyamov) expressed to carrying out a partnership with Ferrari as it would be a natural step because the Italian company is considered to be the emblem of excellence. As included in the contract, Vales additionally turned into the Ferrari Esports Series’ Title Promoter as well as the Esports team to compete in the impending F1 championship.
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