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Robin Arzon Creating Web3 Community in the Fitness Industry

On February 23, the lead instructor at Peloton, Robin Arzon, revealed plans to launch a Web 3-based fitness community Swagger Society. Arzon confirmed to invest in gamification practical approaches to improve the quality of life and assist gym goers attaining the end plan.

According to Arzon, she plans to investing in extensive research on Web3 to develop strategies that will draw more benefits to the fitness sector.

Challenges Battling Fitness Sector

The February 23 report revealed that Swagger Society would be launched in a few months. Arzon argued that Web3 has more potential to transform the fitness industry. She stated that the race to attain the body goal prompts an individual to embrace healthy behaviors and lifestyles.

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Also, Arzon stated that the fitness sector has invested in developing assistive devices such as data tracking applications to support gym goers in attaining their fitness objectives.In her statement, Arzon argued that Web3 technology blends well with the needs of the fitness sector. 

She observed that the decentralized finance (DeFi) and Web3 projects run smoothly due to the rewarding system that motivates the players. Arzon mentioned the primary digital rewards in the crypto space, including the NFT airdrops, staking features, and proof of attendance protocols (POAP) that have yielded positive outcomes. 

Despite the spiking energy cost and fierce competition in the crypto mining sector, Arzon argued that a rewarding system linked to the miners’ devices inspires them to keep pushing amid an unprecedented market.

Benefits of Web3 Technology in the Fitness Industry

The February 23 report demonstrates Arzon’s interest in integrating the economic incentives of Web3 into the fitness industry. Riding on Arzon’s statement, she vowed to take bold steps that would lead to the flourishing of the fitness sector.

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In 2022, a Solana-based blockchain firm STEPN launched a Move-to-Earn (M2E) gaming platform to motivate the community to engage in physical fitness. The StepN team integrated a rewarding mechanism on the M2E to inspire the community to complete physical exercises by compensating them with tokens.

Reportedly at the end of last year’s second quarter, the M2E Sweat Economy yielded $122.5 million gains propelling its native token’s STEPN (GMT) market capitalization to reach $230 million.

A report from the STEPN management dated December 31 disclosed that the M2E users ran over 104 billion miles in the bid to grab more rewards.

Arzon Reveals Plans on Gamification Methods

According to Arzon, the gamification approach inspires the gym goer to exercise more to be rewarded compared to features displayed fitness gadgets and softwares. The sucess gamification features inspire Arzon to reward her new members and the day-one participants after the launch of the Web3 project. 

Besides the gamification, she stated the need for an accountability partner to attain the fitness goals. Based on her report, she stated that an accountability partner challenges an individual to take action and develop new behaviors and values.In her new Web3 projects, Arzon plans to assign each member the role of an accountability partner.

Nevertheless, Arzon remains optimistic that integrating a monthly installment for the non-fungible token (NFT) membership will enable the participant to implement healthy behaviors. The advantage of the NFT membership is that it enables the participant to join a fitness community led by professional instructors. The NFT membership program has eliminated intermediaries looming in the fitness sector.

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The report announced Arzon plans to invest human and financial resources to develop an innovative rewarding system that matches emerging economies.

She anticipates building a strong network with the Swagger Society by improving trainee and instructor relations. Additionally, the new project will intergrate a responsive webpage to encourage the participant to provide feedback concerning the training. She pledged to interact more with Web3 and blockchain technologies to improve the health and wellness industry.


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Kimberly Crain

Kimberly Crain is a seasoned crypto trader and writer, offering valuable insights into the digital asset market. With expertise in trading strategies and a passion for blockchain technology, her concise and informative articles empower readers to navigate the evolving world of cryptocurrencies.

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