The Ultimate Fighting Championship (UFC) organization have publicly disclosed their partnership with Stake.com, a top casino and sports betting company that accepts only crypto-based payments. With the disclosure made yesterday, the online casino and sportsbook leaders are now UFC’s “premier betting partner” in Latin America (except Brazil) and Asia. The crypto ecosystem has witnessed a fresh influx from various industries due to the massive bitcoin rally which happened recently.
Stake.com is A Crypto-Only Betting Platform
Both organizations started solidifying their partnership five days ago. The first partnership move was for Stake’s customers to have exclusive access to UFC’s March six pay channels’ content focused on the publicity content prior to the eagerly awaited UFC 259 fight between Adesanya and Blachowicz. The contest which Adesanya lost went down at Las Vegas’ UFC apex on March 6. Further details from the announcement are the UFC’s agreement to produce social content, experiences, and promotions strictly for Stake customers. An elated Nick Smith remarked, “we are delighted to provide unique digital and social content for our fans through our partnership with a great network like Stake.com. Their popularity will keep soaring for the foreseeable future.” Nick is UFC’s vice president on global partnerships.
Stake’s PR manager, Milan Jovancevic, also added, “All Stake team members are ardent UFC fans. Hence, we are delighted to collaborate with this vibrant brand to provide an exceptional betting experience and enhance our reputation globally. We are overly excited with opportunities that this collaboration will open for both companies and especially our teeming fans.” Licensed in Curacao (a Caribbean island nation), Stake.com is a crypto-only betting platform.
Stake.com’s Twitter announcement. Source: Twitter
Stake.Com Claims to Have Completed Betting Businesses Worth About $36 Billion
Following its inception almost four years ago, the network states that it completed nearly $36 billion bets’ worth. The top crypto assets that the platform supports are Dogecoin, EOS, Tron, Ripple, Litecoin, Ethereum, Litecoin, Bitcoin cash, and Bitcoin. In the first month of this year, Stake announced Isreal Adesanya as their first brand ambassador. Isreal is UFC’s middleweight champion. UFC’s business dealing with Stake is not their first foray into the distributed ledger technology (DLT). There were reports of a new business alliance between the UFC team and dapper labs in the second month of last year. Dapper Labs is the promotional company behind most NBA bigwigs and crypto-kitties. Also, the MMA organizers allowed various bitcoin brands such as Litecoin sponsorship of certain fights by displaying their logo on the octagon ring.
What’s Responsible for The Vast Popularity Of UFC And Stake?
The leading MMA company showcases over 40 live events to about 910 million TV households in over 176 countries to its almost 630MM fans and 143MM social followings. UFC athletes are the best in the industry, and they hail from over 71 countries. The catalyst for Stake’s increasing popularity is their top-notch social experience, entertaining promotions, and arguably the best odds. If they maintain this growth pace, they will soon become the acknowledged leader in sports betting worldwide.