Crypto.com Purchases An Advertising Space In The Famous Super Bowl
Crypto.com is consistently pursuing its objectives to expand within the US and has determined to add a big publicity stunt at the end of the year. The third-biggest exchange across the ecosystem, as per Coingecko, will possess a privileged field on entire TV screens in the United States during a couple of months, following having bought an advertising slot in the well-known Super Bowl, the most significant football competition in the country, to take place during the next year’s February.
To have a perspective, the Super Bowl of this year had nearly 96.4M viewers in its rating, being the least possible audience during the previous 14 years. It has been estimated by the official government of the United States that nearly 332,396,263 people are residents of the country. More directly, approximately only the third proportion of the US population watched the Super Bowl, which counts to be the worst-performing event during the past one and a half decades.
The Super Bowl takes another move, this time for Crypto.com
No significantly clear piece of information has been provided by Crypto.com regarding what it has paid for the ad slot, however, per the data given by The Wall Street Journal, NBC (which is a proportion of Comcast Corp.) will trade 30 seconds spanning ad slot during the live game in return for almost $6.5M to $1M over the recent year’s cost. This does not count as the most enthusiastic play for the firm.
In November’s mid, $700M were paid by Crypto.com for having the naming rights over the Staples Center Stadium. Presently, the official title of the stadium has changed to Crypto.Com Arena. Formerly, the naming rights to the stadium of Miami Heats have been purchased by FTX. Apart from the NBA and NHL, UFC, Formula 1, Paris Saint-Germain, the Conmebol, and the Coppa Italia have been sponsored by Crypto.com.
The price of prominence
The expensive strategy of Crypto.com has recompensed. In this year, the local token of the exchange – CRO – elevated over 1600% up till November (when it reached its ATH). The monthly candlestick of November signified the biggest bullish movement following the launch of the token, and this all was credited to a great extent to the acquisition of the Staples Center’s naming rights along with several adequate and positive developments, as well as the general trend of the market value recovery.
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