Embedded Finance Should Be A Key Focus For Crypto Companies – Report
As technology progresses and the cryptocurrency market continues to evolve, it’s no surprise that crypto companies are looking for ways to stay ahead. One option gaining popularity among crypto companies is embedded finance or integrating financial services into existing products and services.
Embedded finance is becoming increasingly crucial for crypto companies who want to remain competitive in a rapidly changing market. This type of finance allows crypto companies to provide customers with financial services within their existing products or service.
This development enhances customer experience and provides customers with a comprehensive financial package.
Embedded Finance And Crypto Adoption
Recent research by Decta has highlighted the significance of embedded finance capabilities in the current fintech environment. The study highlighted certain critical ingredients for a smooth customer experience, as online shopping and digital payments are now the standards.
Embedded finance is an innovative mode of software deployment that integrates financial services into the existing systems of various products. Common examples of embedded finance products comprise banking, lending, insurance, payments, and bespoke credit cards.
The research indicated that immediate payments and the option of a chosen payment method are essential for an enjoyable online buying experience. Furthermore, it was found that the lack of a favored payment option or difficulty in the checkout process is the primary source of a poor shopping experience, with over 48% of survey respondents saying they would likely discontinue buying if they encountered these issues.
One of the critical aspects of embedded finance is providing personalized offers, which can be improved by considering different demographics. For instance, most Americans (54%) favor integrated services such as insurance and finance.
Meanwhile, Generation X participants were vastly pleased with personal offers, while Baby Boomers and Generation Z gave lower ratings. Other desirable features, according to the participants, include rewards for loyalty, effortless payments, and streamlined checkout processes.
Crypto firms are attempting to incorporate embedded financial services into their offerings, including crypto-credit cards and loans. This research provides an in-depth look into effectively targeting and acquiring customers.
Moreover, these companies have been investigating loyalty rewards and assisting traditional businesses in incorporating these embedded financial services with the help of blockchain technology. Nonetheless, crypto still has a long way to go to become a daily driver for the retail consumer market.
The research into embedded finance could benefit crypto companies by replicating what has been achieved in the mainstream, providing customers with crypto-linked products and better overall user experiences. Cryptocurrency companies can offer personalized packages, insurance, financing loans, preferred payment mode, and seamless payment.
Thus, offering customers a comprehensive financial package to help them stand out. Embedded finance is an excellent way for crypto companies to stay ahead of the curve and remain competitive.
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