Globally recognized coffee brand and business, Starbucks has announced its entry into the Metaverse, while also mentioning about focusing on NFTs.
Announcement from the CEO
CEO of Starbucks, Howard Schultz recently revealed about the company’s plan to make its entrance into the digital world of the Metaverse and NFTs at the end of this year. Howard revealed this news when taking part in Open Forum that happened on Tuesday, also stating that further information regarding this move will be shared in the coming time, probably near the year’s end.
During the Open Forum, Howard questioned many of the participants about their opinion on NFTs and the Metaverse, also asking if any of them have engaged with NFTs or have participated in any NFT focused events at all. The response from the participants wasn’t quite clear, so Howard used this time to deliver knowledge about how the NFT sector is still yet to fully mature and how Starbucks fulfills all the necessary requirements in order to jump in the hype.
Also read:Starbucks as a Worthy Competitor
Howard specially stated about how several different firms, brands and thousands of influencers have started to enter the NFT sector and develop their own businesses with impressive values, and that He cannot search even one of them that possesses a collection of valuable assets that Starbucks has managed to quire “from collectibles to the entire heritage of the company”.
Howard’s Reputation
Howard Schultz has been the CEO of this major drinks brand since the year of 1986 and has been presented with several different appraisals for this role in developing the brand to a point where it has managed to build from about 100 to around 28,000 different outlets spread across the entire globe. Howard highlighted that the brand name of Starbucks will surely help it to succeed in the growing world of Web3.
Fan Theories
As for NFTs, Starbucks has many opportunities to develop its name in the space. Many different people believe that the company will utilize its old heritage of valuable collectible items and its popular brand name to introduce a completely new NFT trading platform. However, these ideas are still theories, and the company is yet to reveal any true information about its motive towards digital assets.
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