As part of its continuous transformation, Havas, a French holding firm, announced the establishment of a new “platform” called Havas Sovereign Technologies.
According to a press release, the solution would include the company’s existing blockchain capabilities, as well as counseling and assistance for clients interested in non-fiat currencies and cryptocurrencies.
What are the most recent Havas products to enter the market?
According to Havas’ modified statement, clients could anticipate “full assistance from us as they appropriate innovations, defend their trademarks, and mitigate the risks associated with emerging technology.”
Among the services offered are the Havas Blockchain, which was developed in 2018, as well as support with any associated problems. Previously, the firm focused on assisting with bitcoin initial coin offerings (ICOs) and relied on the experience of Havas’ Paris-based talent as well as Russian, Singaporean, Japanese, and Korean staff members.
Fabien Aufrechter, director of Havas Blockchain, will lead the new platform, which will target governmental institutions, non-governmental organizations, businesses, and entrepreneurs.
What motivates Havas to elevate blockchain to a more significant role in their business?
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“The technical revolution of the preceding five years raised digital sovereignty to a true geopolitical issue, rather than a simple technological one,” Aufrechter explained. For both the public and private sectors, these challenges of innovation, trust, and technology security have proven intractable, and they will remain so. Rather than merely searching for “technology,” Havas Sovereign Technologies will assist companies and institutions in their search for “suitable technology.” This will be done through the provision of responsive and professional support.
Havas has not yet articulated how diversifying its operations into the blockchain space would assist the firm to accomplish its goal of lowering its carbon impact. While the holding company has committed to achieving net-zero emissions by 2025, it is concerned about the massive amount of energy required by blockchain technology; recent research indicates that Bitcoin, one of the cryptocurrencies, has a carbon footprint equivalent to that of the entire city of London. Havas has not replied to a follow-up request for more comment at the time of publishing.
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