Dapper Labs is reportedly working on launching a digital collectible marketplace for the National Football League. The brain behind the NBA Top Shot, a tokenized collectible marketplace of NBA highlights, rolled out plans to create the collectibles as part of its expansion initiatives. This comes after the company released a teaser last week that it would expand beyond the tokenized NBA Top Shot Project and turn into other ventures.
Sports journals reports that the new project by Dapper Labs would be launched before the 2022/23 season starts in January. As part of the deal, the Players Association and the NFL sports brand would be allowed an equity stake in the company, implying a win-win situation for both parties.
NFL Collectibles to Model NBA Top Shot
Dapper revealed that the tokenized marketplace would mirror the Top Shot platform, allowing users to purchase collectibles. Although the company is yet to reveal further details, reports disclose that Dapper’s deal with NFL will make the firm the second largest source of collectibles licensing revenue behind Maiden.
Various sources imply that the deal with Dapper may have something to do with the NFL’s decision to bar teams from securing sponsorship deals with cryptocurrency trading companies. In early September, NFL warned teams against partnering with cryptocurrency platforms, doing crypto advertisements, or initiating any form of NFT sales until the league board established a framework to support it.
The NFL further added that the various teams would be allowed to make such collaborations with crypto firms if the advertising rights are restricted to marketing the company’s corporate businesses. While teams were barred from engaging in any crypto-related promotions, Saquon Barkley revealed that he plans to turn his endorsements payments into BTC, citing inflation as one reason he decided to make such a decision. The NFL star said that inflation is amongst the reasons one can’t create generational wealth.
Tom Brady and Trevor Lawrence also have an interest in NFTs and cryptocurrencies generally. Earlier this year, the legendary Brady launched an Autograph marketplace while quarterback Lawrence struck a multi-year marketing deal with Blockfolio, a crypto portfolio platform.
FTX Signs Green Bay’s Aaron Jones
Meanwhile, FTX and West Realm Shires Services have struck a marketing deal with Aaron Jones of the Packers to be their lead ambassador. The crypto derivatives exchange announced that the partnership is long-term, which will allow Jones to get paid in cryptos for his advertising role. The star running back and his brother now have a stake in the company.
The deal is one of the several ones FTX has sealed since the year began. The company secured a naming right deal with basketball’s Miami Heat’s stadium, closed a contract with Petronas Formula One Team, alongside signed a contract with Major League Baseball.
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