FTX (a crypto exchange) has obtained an ad slot in a top watched event across the United States. In next year February, the NFL (National Football League) will play in the championship. As per a Bloomberg published report, an ad was bought by FTX in the Super Bowl LVI of the present year, which is supported by a large number of spectators. The Super Bowl (a maximum rating program of TV during the current year) is considered to be at 28th position among the 30 top rating broadcasts throughout the TV history of the United States.
The FTX’s CEO, and founder, Sam Bankman-Fried, has included football among the preferred elements in a strategy of marketing that concentrates on sports to be the most rapidly rising consumer base toward the adoption of crypto. He stated that no bigger, general event is available to share something, like Super Bowl. Although no specific information has been revealed about the amount of money paid by FTX, the price to be given by NBC for a promotion during the Super Bowl of the next has been disclosed to be $6.5M. The former event grasped the attention of approximately 92M viewers on average.
The Super Bowl of the present year, which was held in February, witnessed a move from its previous advertisers like Budweiser, Coke, Pepsi, and Hyundai to clear the path for the latest players striving in the time of pandemic and turned out to be the unique advertisers having association with the Super Bowl LV. Some of them were e-commerce (Vroom), job services (Fiverr, Indeed), and the brands for home improvement (Hellmann’s, Scotts Miracle-Gro). As crypto witnessed a broad advancement because more people became interested in it and worked over it while sitting in their homes, it is much significant for the cryptocurrency exchange to avail it of the upcoming chance.
In June, a durable collaboration was secured by FTX with Tom Bardy (a seven-time champion of Super Bowl) and Gisele Bündchen (a Brazilian supermodel), which consisted of an equity stake as well as crypto payment for the services thereof. In addition to this, FTX became an authorized Major League baseball’s sponsor during June. In March, it managed to change the label of the home stadium of the Miami Heat to the FTX Arena, having these rights for the coming 19 years.